Bee’ah has kicked off a new initiative to enhance waste segregation and recycling practices in Sharjah. The initiative is designed to the supplement the firm’s current residential recycling programme.

The firm first launched its door-to-door residential recycling programme in 2012, when it supplied communities with awareness kits on recycling. The new initiative builds on that by giving each household a green and blue bin of their own – green bins will be used for general waste, while the blue bins will be used for recyclables. Residents will also be encouraged to attend sessions on recycling from Bee’ah experts at the community majlis, a report from WAM said.

“We have achieved a waste diversion rate of 76% in Sharjah, and we hope to make the emirate the region’s first zero-waste city by 2021. However, this ambition can only be realised through collective efforts, and it is very important for our community to be engaged in this progress. By helping them segregate and recycle their waste, we believe we can work together towards making our homes and city cleaner, better, and more sustainable,” said Khaled Al Huraimel, Bee’ah’s group CEO.

The firm says it is also facilitating the disposal of heavy waste through its ‘You Call We Haul’ offering, which allows Sharjah residents to discard large-sized, bulky waste such as furniture and housing appliances. The company also provides bulk bags, with a capacity of 1.5-tonnes each for the disposal of materials such as worn pots, trees, paintings, carpets, and dead bushes, as part of its Green and Bulky Waste Collection Programme.

According to the report, waste collected from recycling bins and bulk bags will be transported to the Bee’ah Waste Management Centre. The firm’s waste recovery and recycling arm will then process the material to ensure it is recycled, recovered, regenerated and put back into the economy.

Residents can book the ‘You Call We Haul’ service through the firm’s mobile app or call centre, following which the material will be collected by the Bee’ah Tandeef team, the report said.