Oman’s automotive sector is undergoing a transformation, and one standout player is paving the way for a more environmentally conscious future. Audi Oman has emerged as a driving force in the electric vehicle (EV) revolution, introducing groundbreaking initiatives that have set Oman on a path to a new era of sustainable mobility.
In March 2022, Audi Oman achieved a significant milestone with the unveiling of the e-tron Sportback, underscoring the brand’s dedication to sustainable mobility. This introduction not only showcased Audi’s commitment to innovative design and exceptional performance but also ignited a sense of anticipation within Oman’s EV industry.
Recognizing the importance of collaboration, Audi Oman has actively engaged in strategic partnerships and product placements to establish a robust foundation for the EV movement. By teaming up with prestigious organizations like Petroleum Development Oman (PDO), Beit al Zubair, NBO HQ, Omantel HQ, and Oman Air, Audi Oman has played a pivotal role in enhancing awareness and acceptance of EVs. These strategic collaborations have positioned Audi Oman as a key influencer in Oman’s sustainable mobility landscape.
Audi Oman understands the significance of a comprehensive charging infrastructure for both customers and the nation’s sustainability goals. In November 2022, the “Audi EVO” charging network was launched, turning their vision into a reality. With over 50 Audi EV chargers deployed between July 2021 and June 2023, Audi Oman has established a robust charging network that ensures convenient, efficient, and reliable charging options throughout the Sultanate.
Going beyond infrastructure, Audi Oman is passionate about fostering a culture of knowledge-sharing and innovation. In December 2022, they organized “The Future of EVs” workshop, bringing together experts, enthusiasts, and stakeholders to discuss the latest advancements and challenges in the EV sector. This initiative exemplified Audi Oman’s commitment to driving innovation and setting the stage for future developments in sustainable mobility.
Audi’s impact goes beyond conventional advertising methods. In 2022, the brand introduced Oman’s first-ever 3D out-of-home (OOH) advertisement, featuring the e-tron. This innovative approach highlighted Audi Oman’s dedication to delivering captivating brand experiences and solidified its position as a frontrunner in the EV landscape.
Audi Oman’s commitment to environmental responsibility extends beyond initiatives and partnerships. The brand actively supports EV adoption by highlighting public incentives such as VAT exemptions, Customs Duty exemptions, and Registration exemptions on EVs, as well as VAT exemptions on all Genuine Parts related to EVs. These measures not only encourage customers to embrace eco-friendly transportation choices but also contribute to a more sustainable future for Oman.
As Audi Oman continues to drive innovation and advocate for sustainable mobility, the brand is actively shaping a future where electric vehicles become the standard. From the grand debut of the e-tron Sportback to the establishment of an extensive EV charging network, Audi Oman’s remarkable achievements have propelled Oman into a greener era and inspired other industry players to follow suit. With Audi Oman leading the charge, Oman’s automotive landscape is embarking on an exciting journey towards a sustainable and eco-conscious future.
