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Home News Cars Calling all influencers: The new Range Rover Velar premieres on TikTok

Calling all influencers: The new Range Rover Velar premieres on TikTok

Launching a Range Rover TikTok channel is an opportunity to build advocacy among creators and modern leaders, says JLR's Lennard Hoornik

The new Range Rover Velar has been revealed to the world on social media platform TikTok before it has been seen anywhere else.

A series of reveal films, posted early on Range Rover’s new TikTok channel on 1 February, highlights the exterior and interior changes to the Range Rover Velar.

“It’s fantastic to welcome such an iconic British brand as Range Rover to the world’s most influential and entertaining showroom. The next generation of luxury car owners are on TikTok,” said Kris Bodger, general manager, TikTok UK, Global Business Solutions.

“When they discover entertaining, authentic automotive content on the platform, the majority are inspired to find out more. TikTok is increasingly a major destination for car brands looking to reach luxury buyers, both within and beyond their existing customer-base.”

According to Range Rover, a new grille combines with the characteristic floating roof, unbroken waistline and flush deployable door handles that “define the world’s most desirable luxury SUV family. New super-slim Pixel LED headlights provide a technical jewel like appearance and optimised visibility while the exterior is enhanced by a new lower rear bumper and dark accents.”

A new single floating 11.4-inch curved glass touchscreen is integrated into the centre console, providing immediate and intuitive control to all key vehicle functions. Meanwhile, a crafted interior features redesigned seats and new colours and materials, including a leather-free cabin option.

A full suite of technologies promotes passenger comfort and wellbeing, operated from the new single touchscreen. To ensure a cosseted and calm sanctuary, free from interruptions and road noise, the New Range Rover Velar features Active Road Noise Cancellation .

This intelligent technology ensures Velar offers the quietest vehicle in its class for road noise, says Range Rover

Cabin Air Purification Plus is also available as an option, to enhance its calm cabin environment, with the convenience of built-in Amazon Alexa. Software Over The Air ensures the New Range Rover Velar can always receive the latest software updates.

Lennard Hoornik, chief commercial officer, Jaguar Land Rover, concluded: “Range Rover offers the most refined, luxury vehicles for discerning clients. The world of modern luxury is changing and so are expectations for experiences. Launching a Range Rover TikTok channel is an opportunity to reach diverse, new audiences with unique content; building advocacy among creators and modern leaders.

“But not only this; we have a responsibility in reimagining the future of mobility and modern luxury, and we cannot do this without a global community. TikTok will help enable that ambition.”

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Stephen Whitehttps://truckandfleetme.com/
Stephen White was formerly editor of Big Project ME.
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