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Finding the perfect mix

Al Masaood Automobiles’ trusted dealer expertise meets growing demand for used cars in the UAE

The UAE’s used car market is booming, with sales projected to reach $48.15 billion by 2030, growing at a compound annual growth rate (CAGR) of 11.5%. As demand rises, authorised dealerships like Al Masaood Automobiles have stepped up to meet it — offering buyers a smarter, safer alternative to private listings and independent resellers.

With more people seeking value without compromising on quality, used cars have become a go-to option. From advanced tech features to performance and reliability, pre-owned vehicles today tick all the boxes and come at a lower price point. Add to that growing economic caution, a wider selection of vehicles, and better access to online tools and vehicle history reports, and it’s clear why the shift is happening. By offering certified vehicles, verified service history, and manufacturer-backed warranties, Al Masaood Automobiles is helping customers navigate this market with confidence.

Authorised dealerships play a vital role in bridging the gap between affordability and assurance. Al Masaood Automobiles, the exclusive distributor of Nissan, INFINITI, and Renault in Abu Dhabi, Al Ain, and the Western Region, has invested heavily in its Certified Pre-Owned Vehicle (CPOV) programme. This initiative ensures that every pre-owned vehicle undergoes a rigorous multi-point inspection and comes with a full-service history, providing the peace of mind buyers are increasingly looking for. Crucially, authorised dealers have direct access to manufacturers—giving them insider knowledge, proprietary diagnostic tools, and a clear edge over independent retailers.

As part of its offerings, Al Masaood Automobiles also features several programmes, with a notable example being the Intelligent Choice (NIC) programme from Nissan, which offers a carefully curated selection of sedans and SUVs. Each vehicle undergoes a comprehensive 167-point inspection and reconditioning process to meet high quality standards. The programme also includes a 12-month or 30,000 KM comprehensive warranty, extended warranty, and 24-hour roadside assistance for one year.

In addition to quality assurance, customers benefit from expert support delivered by manufacturer-trained technicians. This level of technical precision by factory-led training and best-in-class tools ensures each vehicle is maintained to the highest standards. It underscores the long-term value of choosing a certified dealer partner. All vehicles are also maintained using genuine parts and tailored for the UAE’s demanding climate. And with a car often being the second biggest purchase in a person’s life, that level of reassurance matters.

Beyond product quality, authorised dealerships also simplify the buying journey by offering competitive trade-in services for both new and used car buyers, allowing customers to benefit from fair, market-leading prices and the confidence of dealing with a trusted source.

“Used car buyers today aren’t just looking for a good deal—they want reassurance, reliability, and long-term value,” said Bachir Gemayel, Sales & Marketing Director at Al Masaood Automobiles. “As an authorised dealership, we’re able to deliver all of that with the backing of our global partners and decades of experience in the UAE market.”

With digital platforms making it easier to browse and compare, Al Masaood Automobiles provides excellent digital customer service and touchpoints throughout the customer journey, making the dealer experience unique – even when it comes to used cars. That’s the edge that authorised dealerships provide—an end-to-end ownership journey that covers everything from selection and inspection to financing and after-sales service.

As the used car market grows and customers become more discerning, Al Masaood Automobiles remains committed to raising the standard for used car buying in the UAE. The company’s approach — grounded in trust, quality, and customer-first thinking — is proving to be exactly what buyers are looking for in today’s evolving automotive landscape.

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