The head of Exeed’s international sales operation says the launch of the Chinese firm’s new RX PHEV hybrid is designed to capitalise in a surge of the fuel-efficient vehicles in the Middle East market.
As hybrid vehicle demand continues to surge across the Middle East, EXEED, a premium automotive brand renowned for fusing European design with advanced Chinese technology, is urging consumers to make smarter, more informed decisions when selecting a hybrid SUV.
Drivers throughout the UAE and GCC are invited to experience the RX PHEV firsthand at EXEED showrooms across the region.
“As hybrid mobility becomes more relevant across the Middle East, drivers are looking for vehicles that deliver on every front — range, reliability, performance, and comfort. The RX PHEV embodies EXEED’s vision of what a next-generation hybrid SUV should be,” says Qin Chao, CEO of EXEED International.
EXEED wants to encourage Middle Eastern consumers to look beyond the fuel savings offered by hybrids, and demand instead “a vehicle tailored to the region’s unique driving conditions”.
Chao added: “It’s engineered to excel in the region’s climate and driving conditions, while offering a refined and intelligent driving experience. With the RX PHEV, we are setting a new benchmark for what Middle Eastern consumers can and should expect from premium hybrid vehicles.”
With the RX PHEV, EXEED introduces its flagship plug-in hybrid SUV, crafted specifically for the Middle East. The model addresses the region’s challenging climate, extensive driving distances, and growing preference for luxury. As hybrid options multiply, EXEED provides a clear, four-dimensional guide to help buyers navigate the market while positioning the RX PHEV as the new standard of excellence.
The Middle East’s hybrid vehicle market is experiencing exponential growth, driven by increased fuel efficiency awareness, improved charging infrastructure, and a demand for intelligent, high-performance vehicles. However, not all hybrids are built equally for the region’s extreme temperatures, extensive travel needs, and diverse driving conditions.
The EXEED RX PHEV has been developed specifically with these considerations, featuring a dedicated hybrid platform rigorously tested to deliver superior performance, comfort, and sustainability under demanding conditions.
From urban commuting to desert exploration, the RX PHEV is engineered to seamlessly adapt to every journey across the Middle East. It offers a 168 km WLTP electric-only range, ideal for daily city commutes, and an impressive total range of up to 1,300 km, making it perfect for regional long-distance travel. Additionally, the dedicated hybrid engine achieves an industry-leading thermal efficiency of 44.5%. Equipped with the CATL M3P Battery, the RX PHEV has undergone rigorous testing in extreme temperatures ranging from -35°C to 60°C.
OEM PoV: About the new Exeed hybrid..
Recognizing that safety in extreme climates extends beyond airbags, the RX PHEV incorporates advanced materials and engineering. It ensures battery stability in extreme conditions through the CATL battery technology. Its “Space Capsule” body structure, composed of 85% high-strength steel, provides robust protection. Built upon the reliable M3X hybrid platform, the RX PHEV has achieved an EU 5-star safety rating, demonstrating its superior safety capabilities.
Middle Eastern drivers demand more than efficiency from hybrids — they require power and agility. The RX PHEV meets these expectations with AWD capability and rapid acceleration from 0–100 km/h in just 4.9 seconds. Its innovative three-speed DHT transmission ensures smooth and intelligent shifting, while a powerful dual-motor system delivers 4,000N·m wheel-end torque. Additionally, the advanced CDC electromagnetic suspension guarantees balanced and responsive handling, suitable for diverse terrains.
Understanding the region’s appetite for luxury and intelligent design, the RX PHEV ensures every drive is exceptional. It features a zero-formaldehyde certified cabin providing an allergen-free environment, premium connectivity via a 24.6” curved display, a Sony 14-speaker sound system, and convenient 50W wireless charging. Enhancing passenger comfort, the luxurious “Queen’s Seat” includes electric leg support, massage functionality, ventilation, and heating. Further elevating the driving experience are intelligent Rest Mode, advanced air purification, and a sophisticated fragrance system.
