Marwa Kaabour, the Group Head of Marketing and Corporate Communication at Al Masaood says her newly launch book will help companies build a marketing communications strategy ‘from scratch’.
Over the past two decades, Kaabour has made her name establishing marketing and communication functions for companies in the private sector as well as government entities.
Speaking at about Marketing communications on the job as part of the Authors Summit, she said: “It is with the grace of God that I officially launch my book by PassionpreneurPublishing.
“The journey of compressing more than 20 years of experience to 400 pages was a soul filling one. It had its ups and downs, but most importantly, it allows you to overcome yourself.
“If you are interested in learning practical guides on Marketing and Comms on the job and how to establish a Marcomms function from scratch, this book is for you!”
Kaabour will be a familiar face to many in the industry and you can buy your own copy today at Amazon: https://lnkd.in/di5W5yE5