Al Tayer Motors, the official importer-distributor of Ford Trucks in the UAE, has been awarded the coveted Champions Award 2023, recognising its exceptional performance across Sales, After-Sales Services, and Marketing. This marks the sixth time that Al Tayer Motors has earned the accolade, making it the only company in the Middle East to achieve this feat.
The award comes during a strong year for Al Tayer Motors’ commercial vehicle business, which saw a remarkable 30% growth in sales compared to 2022. The company’s success was driven by robust demand for its Ford Trucks range, particularly the 6×4 Tractor Head with automated transmission, which became a standout product in the Logistics and Aggregate Transport segments, growing over 800%.
“Winning the Champions Award from Ford Trucks for the sixth time is an extraordinary achievement,” said Ashok Khanna, CEO of Al Tayer Motors. “This reflects the consistency and commitment of our team in delivering exceptional service to customers and elevating the Ford Trucks brand across the UAE. As a key player in the region, we provide efficient transportation solutions that support major industries, and we take pride in leading this dynamic market.”
In addition to its impressive sales growth, Al Tayer Motors reported a 12% increase in service throughput at its new 3S (Sales, Service, and Spare Parts) facility in Dubai Investment Park, which opened in 2023. This state-of-the-art facility has been pivotal in meeting the rising demand for after-sales support, contributing to the company’s success.
Ford Trucks Vice President Emrah Duman praised the partnership, stating, “At Ford Trucks, we are dedicated to providing cutting-edge solutions that drive operational efficiency and sustainable growth. Our long-standing partnership with Al Tayer Motors, now honored with the Champions Award for the sixth time, is a testament to our shared commitment to excellence and customer satisfaction. Together, we continue to deliver innovative technologies and top-tier support to our customers in the UAE.”
Al Tayer Motors retails a full range of Ford commercial vehicles in the UAE, including the Construction series, Road series, and Tractors, providing vital solutions for the country’s growing industrial and logistics sectors. This latest award highlights the dealership’s leadership and success in navigating the evolving demands of the market while delivering premium service and cutting-edge products.
