AW Rostamani Group (AWR), a leading conglomerate and the official distributor of ZEEKR in the UAE, has opened the first ZEEKR Space, a state-of-the-art showroom dedicated to the premium electric vehicle brand under Geely Holding Group.
This significant event marks a milestone in the UAE’s automotive landscape, underscoring the brand’s commitment to providing an unparalleled, seamless customer experience.
Located on Sheikh Zayed Road, ZEEKR Space is designed to offer a digital-first experience, immersing electric vehicle (EV) enthusiasts in the brand’s innovative technology and distinct design. Visitors can explore ZEEKR’s high-performance capabilities through its two models: the ZEEKR 001 and the ZEEKR X.
AWR has also launched ZEEKR Care, a dedicated service center located in Deira. ZEEKR Care offers more than just genuine spare parts; it provides access to a team of skilled EV technicians who ensure top-tier service for every ZEEKR vehicle.
The opening event featured a symbolic ribbon-cutting ceremony led by Mr. Mars Chen, ZEEKR Vice President of Intelligent Technology; Mr. Michel Ayat, Chief Executive Officer of Automotive at AW Rostamani Group and Chairman of the ZEEKR PAB; and Mr. Roberto Colucci, Director of ZEEKR AWR. They were joined by a distinguished group of esteemed guests, senior management from AWR and ZEEKR, and members of the media.
A special handover also took place, where Mr. Ilya Stroyev, Director at Yeti Car Rental, received the keys to a ZEEKR 001, marking a significant step in the brand’s fleet partnerships within the UAE.
During the event, Mr. Michel Ayat, CEO of Automotive at AW Rostamani Group and Chairman of the ZEEKR PAB, stated, “Through our valued partnership with ZEEKR, we are proud to introduce the first ZEEKR showroom in the UAE. This milestone is a testament to our shared vision of bringing customer-centric solutions to the forefront of the automotive industry and reflects our commitment to pioneering sustainable mobility in the country.
“The new showroom, ZEEKR Space, is not just a physical space; it embodies our dedication to delivering a premium, personalized automotive experience grounded in AW Rostamani Group’s tradition of excellence that extends beyond 50 years.”
Mars Chen, Vice President of ZEEKR Intelligent Technology, added: “We are thrilled to inaugurate our first showroom and service center in the UAE, a key market in our global expansion strategy. ZEEKR Space and ZEEKR Care represent our commitment to innovation, sustainability, and excellence in the electric vehicle sector.
“Partnering with AW Rostamani Group, we bring the ZEEKR 001 and ZEEKR X to discerning customers in this region, confident that our advanced technology and unique design will resonate with them. Together with AW Rostamani Group, we look forward to driving the future of mobility in the UAE, fostering strong relationships with our customers and partners.”
Taking center stage at the showroom is the ZEEKR 001, a premium electric shooting brake offering an impressive WLTP range of up to 620 kilometers on a single charge, advanced autonomous driving capabilities, and a sleek, aerodynamic design. Also on display is the ZEEKR X, a compact electric SUV featuring a WLTP range of up to 440 kilometers, versatile interior space, and state-of-the-art safety features, ideal for urban driving and family adventures.
