MW Group Middle East has recorded its highest-ever sales figures across its BMW, MINI, and BMW Motorrad brands in 2024, solidifying its position as one of the fastest-growing regions for the German automaker. The company reported an impressive 15.4% year-on-year growth for BMW, 16% for MINI, and 4.6% for BMW Motorrad, making the Middle East the third-strongest growing market worldwide for BMW.
Strong demand across all brand portfolios, particularly in the upper premium segment and electrified vehicles, contributed to the record-breaking performance. Sales of BMW’s battery electric vehicles (BEVs) increased by 2.7%, reflecting a growing shift towards sustainable mobility in the region.
Unprecedented growth Across BMW, MINI, and Motorrad
BMW’s flagship 7 Series saw a 12.8% increase in sales, underlining the Middle East’s appetite for premium and performance-driven models. The MINI brand also experienced its best-ever year, marking 16% growth over 2023.
Commenting on the record performance, Karim-Christian Haririan, Managing Director of BMW Group Middle East, stated:“This record-breaking achievement in 2024 is a testament to the Middle East’s passion for innovation, luxury, and performance. With strong growth across all brands, we have not only reached new heights but also strengthened our connection with customers in the region.
This success motivates us to continue delivering exceptional experiences and expanding our range of electrified vehicles. I extend my sincere gratitude to all our importers for their unwavering commitment to excellence, which has been instrumental in driving this success.”
“This success motivates us to continue delivering exceptional experiences and expanding our range of electrified vehicles.”
BMW Group Middle East also witnessed a 11% increase in After Sales revenue, demonstrating the growing loyalty of customers to the brand’s authorized service network. Notably, over 12% of BMW owners with vehicles aged 7-10 years remained engaged with the brand’s after-sales services, reinforcing confidence in the long-term value and reliability of BMW products.
Investment in customer experience also played a key role in the brand’s success, with several new Retail.Next facilities launched in Dubai, Abu Dhabi, and other key regional markets. These modern showrooms enhance the brand experience by providing cutting-edge retail environments for customers.
Looking ahead, BMW Group Middle East is optimistic about maintaining its growth trajectory in 2025. The company will continue focusing on its upper premium segment, M Performance vehicles, and electrified models, capitalising on the strong demand for luxury and high-performance mobility solutions in the region.
With an expanding portfolio of premium and electrified offerings, coupled with strategic investments in after-sales services and retail innovation, BMW Group Middle East is well-positioned to build on the momentum of 2024 and drive further success in the years ahead.