CAFU, the on-demand car services platform, announced the appointment of Amit Rawal as its new Chief Product and AI Officer. Amit Rawal joins CAFU with a distinguished background, having held leadership roles at companies such as Apple, and worked with innovative startups around the world.
As Chief Product Officer, he brings in AI-driven solutions to lead the development of CAFU’s products. Under his leadership, CAFU aims to elevate the customer experience by integrating advanced technologies, driving innovation, and reinforcing its commitment to providing seamless, on-demand vehicle services.
Within a few months of being appointed, Amit has led the launch of CAFU CarPlay, the way customers interact with their vehicles. CAFU CarPlay enhances connectivity by offering a safer, more streamlined experience, allowing users to focus on the road while minimizing distractions from their phones.
Rashid Al Ghurair, Founder and CEO, CAFU, said, “Under Amit’s leadership, we have already seen rapid success through CAFU CarPlay, which underscores his pioneering and visionary perspective. His deep expertise aligns perfectly with CAFU’s mission to deliver convenience on the move, while continuing to positively impact the communities we serve. I’m thrilled to welcome him on board and look forward to seeing how his leadership will drive future innovation and growth at CAFU.”
Commenting on his new role, Amit Rawal said, “As CAFU continues to redefine mobility through technology and delightful user experiences, I’m thrilled to join as the Chief Product and AI Officer. The launch of our Apple CarPlay integration is just the beginning of how we will simplify and deliver the ultimate convenience, embodying CAFU’s vision. As we at CAFU plan to harness Gen AI and machine learning to transform how we all experience mobility services, I look forward to leading a talented team and initiatives that will deliver personalized, intuitive, and delightful user experiences, positioning us at the forefront of technological innovation and making a meaningful impact on our customers’ lives.”
The Apple CarPlay integration transforms the reordering experience by allowing customers to schedule services directly from their vehicles. It automatically routes them to the next available timeslot for their chosen parking location. Staying true to CAFU’s convenience promise, CAFU CarPlay strengthens CAFU’s connected ecosystem, continuing to provide innovative solutions that saves customer’s valuable time.
