EXEED by Al Ghurair, represented by AG Auto in the UAE, has announced its partnership with the Dubai Marathon as the official race sponsor for its 23rd edition, scheduled for January 7, 2024.
AG Auto’s initiative to automatically enroll all online registered participants of the marathon in the raffle draw adds an extra layer of excitement to the event. Runners can compete in one of three categories – the 4-kilometer Fun Run, the 10-kilometer Road Race, or the full 42.195-kilometer Dubai Marathon – and stand a chance to win this luxurious SUV.
EXEED by Al Ghurair will further enhance the marathon experience by introducing its newly launched RX model as the Lead Vehicle for the elite runners. In addition, a fleet of EXEED support SUVs will be deployed to assist with the event’s organization and infrastructure needs.
Ricky Mullins, Head of Business Development at EXEED by Al Ghurair, expressed his enthusiasm about the partnership. He emphasized that the association with Dubai Marathon aligns with EXEED’s values of resilience, endurance, and determination, and demonstrates their commitment to blending style, performance, and innovation in their vehicles.
Participants of the marathon are automatically entered into the grand prize draw with their race number, ensuring an equal chance for all to win the EXEED LX Comfort SUV. This vehicle is not just a prize but a symbol of the brand’s excellence, boasting a 1.5 TCi engine with 190hp, front-wheel drive, and an impressive fuel economy of 16.5km/l. The SUV also features state-of-the-art in-car entertainment technology, including a Sony Sound System, Apple CarPlay, Android Auto, Drive Mode Select, and six omnidirectional speakers.
Peter Connerton, Race Director of the Dubai Marathon, highlighted the partnership’s significance, stating that the chance to win a new car is a fantastic opportunity for participants. He also mentioned the importance of EXEED by Al Ghurair’s involvement in making the Dubai Marathon a memorable event, not just for the thousands of runners but also for the millions of TV viewers worldwide.
This partnership between EXEED by Al Ghurair and the Dubai Marathon marks a strategic fusion of sports and luxury automotive branding, offering an unprecedented opportunity for marathon participants while showcasing EXEED’s commitment to excellence and innovation.