Continental and Emirates Red Crescent (ERC) have hosted a special day out for underprivileged children in Dubai in the spirit of Ramadan, with support from The Green Planet.
Continental invited 20 children, aged between 8 and 15, along with staff from ERC, to The Green Planet for a specially curated experience, which included a guided tour of the rainforest environment, bird and fish feeding, as well as the option of an up-close encounter with animals such as lizards and snakes.
Continental also invited two family-focused content creators, along with their children, to join the experience. Finally, the afternoon concluded with an iftar at The Terrace; a rainforest-themed restaurant located within The Green Planet.
This activation is the continuation of a close and fruitful partnership between the tyre manufacturer and ERC that begun with the AFC Asian Cup 2019 UAE, said the firm in a statement.
According to Continental, The Green Planet was a great choice to provide an enriching and enjoyable experience for children and to expose them to key sustainability and important conservation messages. They also got to see and interact with animals, birds and plants that they might have only read about.
“We are always pleased to partner with Emirates Red Crescent, the pioneering charity organisation, for this special Ramadan initiative,” said , Managing Director, Continental Middle East.
“The Holy Month of Ramadan is a time for solidarity and philanthropy, and we are proud to collaborate with The Green Planet to provide these children with a truly unforgettable and positive Ramadan experience, while also shaping their awareness around the environment and sustainability.”
