- Advertisement -
Wednesday, January 26, 2022
Home News Cars Al-Futtaim’s Trading Enterprises takes JEEP to Auto Fest

Al-Futtaim’s Trading Enterprises takes JEEP to Auto Fest

The focus of this year’s Jeep at the Auto Fest event was the 2021 modified Jeep Gladiator

Al-Futtaim’s Trading Enterprises, the official distributor of Jeep vehicles in Dubai and Northern Emirates, presented Jeep’s “world of adventure and customisation” at Auto Fest 2021 – UAE’s unique shopping mall automotive exhibition. Four exclusive Jeep SUVs powered the brand’s stand at Dubai Festival City Mall (DFCM) including a special Gladiator Rubicon Launch Edition, a Jeep’s first-ever desert-rated vehicle – the Gladiator Sand Runner – in addition to the 80th Anniversary editions of the iconic Wrangler in two-door and four-door variants.

A collaborative effort between Al-Futtaim’s Trading Enterprises and Stellantis, the global parent company of the Jeep brand, the focus of this year’s Jeep Auto Fest activation was the 2021 modified Jeep Gladiator that holds several exciting customisations from Mopar – a Stellantis-owned, leading parts and service division that specialises in authentic Jeep customisations.

For drivers who are looking for individuality, the Gladiator, the only trail-rated pick-up to ever exist was represented by the Gladiator Rubicon Launch Edition – a special model modified by Mopar for the Auto Fest pop up. It hosts unique accessories to further elevate the vehicle’s distinctive design, impeccable traction and clearance, and class-leading ride control. From the outside, the exclusive Gladiator Rubicon Launch Edition is enhanced with the UAE flag colours, a unique hood Decal-Sand Runner, front seats with increased bolsters and scoop performance hood. It is also equipped with FOX hydraulic jounce bumper, FOX 2.5” internal bypass shocks with remote reservoir both front and rear, in addition to unique attributes such as heavy-duty Dana 44 axles, removable roof and doors, and functional truck beds.

The first “Desert Rated” Jeep ever, Gladiator Sand Runner was also on show. The vehicle is powered by the 3.6L Pentastar® V6 engine, and provides 285hp and features dual overhead camshafts, high-flow intake and exhaust ports, Variable Valve Timing (VVT) and Electronic Throttle Control.

Amir Shousha, General Manager – CDJR, at Al-Futtaim’s Trading Enterprises, said, “Jeep is an iconic brand that has been pioneering in SUV design, safety, comfort, and style. Having the Jeep Auto Fest activation during Ramadan also provides an opportunity for us to engage with our customers in a way that is as authentic and unique as the Jeep brand. We are excited to celebrate the completion of 80 years of Jeep, and welcome DFCM shoppers to the Jeep stand to explore our exclusive 2021 range of the eye-catching customised Mopar-modified Gladiator model and the exciting 80th Anniversary Wrangler editions.”

The 80th Anniversary edition of the 2021 Jeep Wrangler is a special edition created in celebration of 80 years since the establishment of the Jeep brand. Presented at Jeep stand at Auto Fest, the two-door and four-door Wrangler models are equipped with new features that will further elevate the commanding presence of the iconic SUV. These include 18-inch wheels, neutral grey metallic grille bezels, headlamp rings, fog lamp bezels and body-colour fender flares. Inside the cabin, the special edition Wrangler will feature black diamond embossed cloth seats with 80th Anniversary tag and light tungsten accent stitching as well as fourth generation Uconnect system with 8.4-inch touchscreen with Apple CarPlay and Android Auto.

- Advertisement -
Stephen Whitehttps://truckandfleetme.com/
Stephen White was formerly editor of Big Project ME.
- Advertisement -

Most Popular

UD Trucks’ Mourad Hedna: “30% MEENA region growth in 2021 is remarkable”

UD Trucks has revealed that is sales in the MEENA (Middle East, East and North Africa) region soared by 30% in 2021. In a statement,...

IVECO launches its much-anticipated high duty truck line-up for the region

IVECO has kickstarted the new year with the launch of its new off-road truck IVECO T-WAY and the on-road truck IVECO S-WAY in Dubai....

Scudo joins Fiat’s electric ranks

Fiat’s Scudo van has joined the Ducato with its very own 100% electric powertrain. Based on the Stellantis mid-van platform, it is also available...

BKT looks to the next gen of farming

The issue of the generational shift is certainly one of those which most closely affects the future of agriculture and the entire agrifood sector....

Related News

UD Trucks’ Mourad Hedna: “30% MEENA region growth in 2021 is remarkable”

UD Trucks has revealed that is sales in the MEENA (Middle East, East and North Africa) region soared by 30% in 2021. In a statement,...

IVECO launches its much-anticipated high duty truck line-up for the region

IVECO has kickstarted the new year with the launch of its new off-road truck IVECO T-WAY and the on-road truck IVECO S-WAY in Dubai....

Scudo joins Fiat’s electric ranks

Fiat’s Scudo van has joined the Ducato with its very own 100% electric powertrain. Based on the Stellantis mid-van platform, it is also available...

BKT looks to the next gen of farming

The issue of the generational shift is certainly one of those which most closely affects the future of agriculture and the entire agrifood sector....

Allison Transmission delivers 2mnth 1000/2000 series transmission

Allison Transmission has revealed that it has recently delivered its 2 millionth 1000/2000 Series transmission, a milestone in the company’s history of providing reliable,...
- Advertisement -

LEAVE A REPLY

Please enter your comment!
Please enter your name here