Al Masaood Group, one of Abu Dhabi’s leading family-owned conglomerates, is bringing its community-first ethos to the inaugural Fahid Water Sports Festival 2025, taking place from 25 October to 2 November on Fahid Island.
Organised in partnership with Aldar Properties and the Global Kitesports Association (GKA), the nine-day celebration combines world-class water sports, entertainment, and family activities — establishing itself as a new highlight on Abu Dhabi’s growing sports tourism calendar.
As a Festival Partner, Al Masaood is activating a dynamic presence across the venue through its diverse business divisions, aligning with its corporate social responsibility pillars that promote youth development, sports, and healthy lifestyles.
Al Masaood Automobiles is showcasing its latest Nissan line-up, including the X-Trail, Pathfinder, and Kicks, complemented by branded experiences, giveaways, and on-site engagement teams. Meanwhile, Al Masaood Tyres, Batteries & Accessories (TBA) is energising visitors with interactive games, product displays, and promotional vouchers that highlight its wide retail network and service offerings.
Adding to the festival’s operational backbone, Al Masaood Equipment Rental is providing critical site infrastructure such as multipurpose cabins, open halls, green rooms, showers, and water tanks, supporting the logistical and hospitality needs of athletes, staff, and organisers.
The Fahid Water Sports Festival is expected to attract both local and international participants, celebrating Abu Dhabi’s coastline and its commitment to fostering an active, connected community. Through this partnership, Al Masaood underscores its ongoing mission to champion youth participation, support sporting excellence, and contribute to Abu Dhabi’s long-term vision of positioning itself as a global destination for premier sports and lifestyle events.
