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Tuesday, April 20, 2021
Home News Distributors Al Masaood TBA and Total tie-up lubricant deal

Al Masaood TBA and Total tie-up lubricant deal

Firms state that strategic new distributorship agreement will ensure better service to customers with expanded presence

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Al Masaood Tyres, Batteries and Accessories (TBA) Division has signed a strategic new distributorship agreement with Total Marketing Middle East (TMME),  one of the leading lubricant companies in the GCC region and an affiliate of Total, a global energy major.

The agreement was signed between Salah Adib, General Manager, Al Masaood TBA and Karine Singh, Managing Director, Total Marketing Middle East, in the presence of representatives from both companies.

Under the terms of the new partnership, Al Masaood TBA will serve as an official distributor of Total branded lubricants in the Abu Dhabi and Al Ain.

The newly signed agreement proves to be very timely and strategic with both parties combining their industry expertise to further expand their presence in the automotive aftersales market in the UAE, declared the firms in a joint-news release.

The distributorship agreement will further reinforce the existing partnership that spanned over 20 years between Al Masaood TBA and Total Marketing Middle East.

With the new agreement in place, Total Marketing Middle East said it is planning to increase its number of oil change outlets in the UAE “reinforcing its position as one of the market leaders and being able to expand its geographical reach in the country.”

Customers are also expected to benefit from the partnership as they will now have better access to premium quality lubricants.

“We are delighted to further strengthen our partnership with Total Marketing Middle East,” said Salah Adib, general manager, Al Masaood TBA. “It’s a powerful partnership that has remained solid over the years and has identified Total Middle East as one of our most reliable partners for more than two decades.

“We remain steadfast in our commitment to provide premium products and services to enhance the reputation of our brand and gain the trust of our customers.”

Karine Singh, Managing Director, Total Marketing Middle East, added: “Through our partnership with Al Masaood TBA, we were able to reinforce our presence in the lubricant industry in the UAE. Expanding our network of sales and support personnel and being in close proximity to our customers are key initiatives towards achieving that.

“Al Masaood is an excellent choice to forge a key partnership with as they have the right experience and knowledge, which has been earned through its many years of experience in quality control and after sales service.”

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Stephen Whitehttps://truckandfleetme.com/
Stephen White was formerly editor of Big Project ME.
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