Groupe PSA, the French automotive manufacturer of Peugeot, Citroen, DS and Opel brands has announced AlMajdouie as the new Peugeot dealer in Saudi Arabia. The announcement was made at a press conference following the inauguration of the Peugeot Khobar showroom in the presence of regional media and distinguished guests.
The first AlMajdouie-Peugeot Showroom, located on King Fahad Road, Al Bustan District in Khobar, spans 2,200 square metres in total, and with the capacity to display nine cars on the showroom floor.
With the Khobar showroom up and running, AlMajdouie plans to expand Peugeot’s presence in the Kingdom by opening two more showrooms in Riyadh and Jeddah by June 2020. Medium-term plans for the brand include opening showrooms and service centres in eight cities across KSA by 2024.
“We are confident in AlMajdouie’s knowledge and established reputation in the Saudi market,” said Samir Cherfan, EVP, Middle East and Africa Region at Groupe PSA. “Their network of 13 dealerships and 40 service centres is a testament to their ability to maintain customers and offer top-notch aftersales services that match Peugeot’s own high-end offering.”
Rakesh Nair, Managing Director at Groupe PSA in the GCC, added: “Following a record year for the brand across the GCC, with a 72 percent increase in sales, now is the perfect time for Peugeot to re-establish its presence in the Kingdom. With the ongoing realisation of the Crown Prince’s Vision 2030 and the raft of progressive reforms taking place, forging a new partnership in Saudi Arabia offers an exciting opportunity to reach new customers and build passion for the brand.”
