Amazon is set to contribute to more than one million meals to support families in need across UAE, Saudi Arabia, Egypt and Jordan during the Holy month of Ramadan.
Partnering with regional food banks and charities, Amazon is providing a combination of products, services, and monetary donations, including grocery supplies and packaging materials.
The retail giant says this will result in approximately 1,074,080 meals reaching underserved and underprivileged families in the safety of their homes, following the necessary social distancing and safety guidelines in each country.
Hundreds of Amazon employees will work alongside community partners to pack food hampers at Amazon’s Fulfillment Centres across the Arab World, with Amazon leveraging its scale to support the community.
“In light of the month of Ramadan, Amazon is delighted to continue supporting food charities across the region,” said Ronaldo Mouchawar, Vice President of Amazon Middle East and North Africa (MENA).
With our ability to innovate quickly and experience in logistics and delivery, we are helping to get more than one million meals into the hands of those who need them the most throughout the month of giving.”
Among its regional partners is the UAE Food Bank, head of Food Safety Department at Dubai Municipality and Member of the UAE Food Bank Committee Iman Albastaki said: “The UAE Food Bank’s mission is to help the people in need while reducing food waste. Ramadan has always been the month of giving and helping others, and it is our pleasure to be partnering with Amazon this Ramadan.
“We feel very passionate about the work we do, and we value the partnerships we have with the private sector who are always keen to give back and share the same passion.”
Amazon said it has worked to deliver daily essentials to customers in the safety and comfort of their homes, while prioritising the health and safety of its employees, customers, and partners during the global pandemic.
The company said it will use its latest initiative to ‘extend this care to families in need’ during Ramadan.
“Amazon has a longstanding commitment of working alongside community partners to find practical solutions,” said Prashant Saran, Director of Operations for Amazon Middle East and North Africa (MENA). “We are driven by the belief that no family should have to make trade-offs to meet their basic needs and we are delighted to partner with organisations who share our commitment.
“With the holy month of Ramadan looking a little different this year, our meal donation programme is designed to utilise our assets including scale, logistics and technology, for the benefit of the community. By harnessing Amazon’s unique spirit of innovation and collaboration, we are honoured to have the opportunity to support the community through a million meals.”