Arabian Automobiles has reprised its PINKFINITI campaign in recognition of Breast Awareness Month.
A Pink Caravan vehicle was made available in front of the INFINITI centre on Sheikh Zayed Road to offer free breast cancer detection and screening.
The AW Rostamani Group-owned firm said that more than 50 people get themselves checked on a yearly basis.
This year’s campaign was scheduled to run for a month and took place under the theme ‘Drive to Survive’.
“It sought to again encourage people to get checked by highlighting the importance of early detection through a digital initiative that featured interviews with cancer survivors,” explained the exclusive dealer for INFINITI in Dubai, Sharjah and the Northern Emirates.
The resulting videos are filmed in collaboration with Pink Caravan, a Pan UAE breast cancer initiative that falls under Friends of Cancer Patients’ umbrella ‘Kashf’ for early detection of cancer.