UAE-based sustainability services provider, Bee’ah has announced that it has been appointed as the waste management partner for Egypt’s new Administrative Capital.

One of the largest urban development projects in the world, Egypt’s Administrative Capital is part of a broader objective to double the country’s urban space from seven per cent to 14 per cent, through road projects and 14 new cities by 2052.

Under the terms of the submitted bid, Bee’ah will provide its solutions to the 714 million sqm capital that will house an anticipated population of 6.5 million and 21 residential areas.

To achieve an 80 percent waste diversion rate in the city, Bee’ah said it had devised an integrated approach to environmental management for the new capital by bringing the best of sustainable practices in waste management and technologies to enable a circular economy for Egypt and reduce dependency on landfills.

HE Salim bin Mohamed Al Owais, chairman of the Board of Directors at Bee’ah, said: “This significant achievement for Bee’ah is a testament of its rapid evolution in the past 12 years and a forward-thinking innovative spirit that drives Bee’ah towards excellence.”

“We are delighted to be awarded the largest waste management contract in the Middle East, and are keen to take our ambitions global. As sustainability imperatives become top on the agenda for governments, businesses and communities, Bee’ah will continue to drive our vision of to be a pioneer of sustainable quality of life in the Middle East and beyond,” he added.

As part of a waste management strategy for the new city, the Administrative Capital has developed a Green City mandate, through Bee’ah’s integrated waste management systems. Bee’ah will also encourage community participation in residential recycling through awareness programmes.

Under the Smart City objectives, Bee’ah will launch a mobile application for residents to access information and avail waste-related services. To meet the Administrative Capital’s Happy City objectives, Bee’ah will strive for customer satisfaction by continuously improving services, providing 24/7 customer service support and launch behavioural reward programs that encourage recycling, the company said in a statement.

Commenting on the win, HE Khalid Al Huraimel, Group CEO of Bee’ah, said: “We are delighted to be working on such an ambitious and forward-thinking project. This new project marks the next phase of Bee’ah’s expansion as a global player across the field, from waste management and renewable energy to sustainable transportation and green buildings.”

Additionally, Bee’ah has also developed the region’s first fully integrated digital waste management solution, WastePro+, which will be used for this project to monitor waste from collection right through to recycling and treatment facilities.