Bridgestone is running a new campaign in partnership with Amazon.ae which will see customers earn up to 400 AED in vouchers to spend on the Arab world’s largest e-commerce platform when they buy complete sets of four tyres.

The campaign, which will run until the end of September or until stocks last, “is aimed towards providing a better customer experience when buying tyres, especially as we face these extraordinary times”, said Bridgestone.

Customers buying four 17” tyres, customers will get an Amazon voucher worth over AED 200 ($54), meanwhile, purchase of four 18” tyres will entitle them to an Amazon voucher worth over AED 400 ($109).

“Bridgestone is proud to announce a new customer promotion that we are running in partnership with Amazon.ae,” said Stefano Sanchini, regional managing director, Bridgestone MEA. “Buying a complete set of tyres will entitle customers to Amazon vouchers. This campaign falls in line with our global efforts to continuously engage customers and maintain continuity at the highest level during this time of COVID-19.”

He added: “Bridgestone places great importance on the practice and observance of road safety. In fact, we strongly encourage that tyres are regularly replaced so that owners can benefit from optimum handling and control of their car – enjoying maximum performance of their cars when driving. Our promotion with Amazon.ae has been designed to encourage our customers into investing wisely – purchasing tyres from our authorized dealers and partners.”