Al Ghurair Mobility, the exclusive distributor for EXEED in the UAE, has expanded its national retail network with the opening of a new showroom and service centre in Sharjah. The facility marks the brand’s sixth location in the country, reinforcing its growing footprint across both northern and central emirates.
The launch further builds on EXEED’s structured expansion strategy in the UAE, where Al Ghurair Mobility already operates two showrooms in Dubai, two in Abu Dhabi and one in Ras Al Khaimah. The addition of Sharjah brings the full ownership experience closer to customers in the Northern Emirates, combining vehicle sales and aftersales support within a single integrated “3S” facility.
Located on Sheikh Mohammed bin Zayed Road, the new showroom showcases EXEED’s full model line-up, including the RX, TXL, VX and LX SUVs. It also features the brand’s New Energy Vehicle portfolio, with models such as the RX PHEV, VX PHEV, ES and ET, reflecting EXEED’s dual focus on traditional and electrified mobility solutions.
Alongside the display area, the on-site service centre ensures customers have immediate access to maintenance and aftersales support, reinforcing the brand’s long-term ownership approach from day one.
Strategic growth hub
Commenting on the opening, Ricky Mullins, Executive Vice President of EXEED UAE, described the new facility as a key milestone in the brand’s regional growth journey.
“The inauguration of our Sharjah 3S facility is a defining moment in our expansion plans, it is a reflection of our ambition to establish EXEED across the Northern Emirates. Sharjah holds a unique position in the UAE, being culturally significant and home to a discerning customer base we have identified as key to our continued growth,” he said.
He added that customer engagement extends far beyond the initial showroom visit, highlighting the importance of long-term support. “We understand that earning trust in this market goes beyond the showroom floor. It means being present when a customer needs us, whether it is their first test drive or their third year of ownership. Our commitment to serving the wider communities in this country is unwavering, and this facility is built to back that up with the expertise, the infrastructure and the accountability to deliver on every promise we make.”
Expanding ownership experience across the UAE
The Sharjah opening strengthens EXEED’s positioning in a competitive UAE automotive market as demand continues to grow across both internal combustion and new energy vehicle segments. With its expanding retail footprint, the brand is aiming to make its full range more accessible to customers across all major emirates.
With additional model introductions planned in the coming months, the new Sharjah showroom is expected to play a central role in supporting future growth. Customers can visit the facility during operating hours throughout the week for sales and service support.
