Premium new energy vehicle manufacturer iCAUR is continuing to expand its presence across the UAE, with the opening of new showrooms in Dubai and Sharjah as the brand strengthens its position in two of the country’s most important automotive markets.
The latest addition to the network is a new flagship showroom in Dubai, opened in partnership with Autorun, iCAUR’s exclusive dealer in the emirate.
Located at Oasis Mall on Sheikh Zayed Road in Al Quoz, the facility has been designed to deliver an immersive and technology-focused customer experience while introducing visitors to the brand’s growing range of premium new energy vehicles.
The showroom forms a key part of iCAUR’s long-term growth strategy in the UAE and reflects the increasing interest in electrified mobility solutions among customers in Dubai.
Spread across 370sqm within a total footprint of 883sqm, the site accommodates up to five vehicles and incorporates a range of digital touchpoints intended to enhance customer interaction throughout the purchase journey.
A large interactive LED installation sits at the heart of the showroom, highlighting iCAUR’s “Born to Play” philosophy, while additional digital displays and interactive technologies guide visitors through the brand’s products and technologies.
Particular emphasis has been placed on educating customers about iCAUR’s Range-Extended Electric Vehicle (REEV) technology, which combines electric driving with an onboard range extender to provide longer driving distances while reducing concerns around charging availability.
Commenting on the opening, Mr Hope, Country Director of iCAUR UAE, said: “Dubai is a strategically important market for iCAUR and this new showroom reflects both the growing demand for intelligent new energy vehicles and our long-term commitment to the UAE. We wanted to create a customer experience that feels immersive, interactive and aligned with the future of mobility.”
Shoeib Amiri, Chief Executive Officer of Autorun UAE, added: “We are proud to partner with iCAUR as the exclusive dealer for Dubai and to bring this innovative new energy vehicle brand closer to customers in one of the region’s most dynamic automotive markets.”
Northern expansion continues in Sharjah
Following the Dubai opening, iCAUR has also expanded its reach into the Northern Emirates through a new showroom in Sharjah, established in partnership with Galadari Brothers.
Situated in Al Ruqa Al Hamra, the 452sqm facility provides customers with a dedicated environment in which to explore the company’s latest models, premium interiors and advanced technologies, supported by specialist sales advisors.
The opening further strengthens iCAUR’s retail presence across the country and improves access to the brand for customers based in Sharjah and neighbouring emirates.
The showroom has capacity for up to five display vehicles and places a strong focus on demonstrating the practical advantages of the company’s REEV technology for everyday driving in the UAE.
According to the manufacturer, its range-extender system allows customers to benefit from the smooth and efficient characteristics of electric driving while maintaining the flexibility required for longer journeys across the country and wider GCC region.
“Sharjah is a vital part of iCAUR’s UAE strategy,” said Hope. “This showroom allows us to connect directly with a growing community of drivers who value technology, efficiency and smart ownership. Our REEV technology delivers strong performance, real-world fuel savings and the confidence of extended range without compromise.”
Axel Dreyer, Chief Executive Officer of Galadari Brothers, said the new facility would make the brand more accessible to customers in the Northern Emirates.
“The opening of our Sharjah showroom marks an important step in bringing iCAUR closer to customers in the Northern Emirates,” he said. “Our vehicles have been developed with the realities of driving in the UAE in mind — from daily commutes to longer weekend journeys — offering a seamless and practical new energy driving experience.”
Customers in Sharjah will also benefit from access to Galadari Brothers’ established aftersales network, including authorised servicing and genuine parts support.
iCAUR’s UAE network now spans Abu Dhabi, Al Ain, Dubai and Sharjah, with further expansion plans under consideration.
The Sharjah showroom also provides customers with an opportunity to experience the recently introduced iCAUR V27 alongside the all-road iCAUR 03T REEV SUV.
