In preparation for the regional launch of its new all-electric compact SUV, the DEEPAL S05, DEEPAL has concluded a two-part training programme in Dubai aimed at bolstering customer experience and technical expertise across the Middle East and Africa.
The initiative brought together participants from more than a dozen markets, with the first session focused on Product and Sales Training.
Sales representatives from eight countries – including the UAE, Kuwait, Bahrain, Jordan, Morocco, Angola, Benin, and Ivory Coast – attended sessions designed to enhance their understanding of the S05’s key selling points, electric mobility features, and intelligent technologies. Real-world demonstrations and customer engagement scenarios were used to help participants effectively communicate the S05’s value proposition.
Following the sales-focused segment, DEEPAL delivered a hands-on Service and Aftersales Training session in collaboration with Al Tayer Motors and Changan MEA.
This part of the programme, which forms part of Phase II of the Changan Advanced NEV Technology Training initiative, was attended by over 20 technicians and service advisors from 14 markets, including the UAE, Oman, Kuwait, Bahrain, Jordan, and Egypt.
Participants received advanced instruction in areas such as high-voltage system repairs, battery diagnostics, low-voltage integration, and intelligent fault diagnosis. Designed to simulate real workshop conditions, the training placed strong emphasis on practical learning, technical collaboration, and global certification in line with Changan’s NEV standards.
“As we expand DEEPAL’s presence across the Middle East and Africa, building deep technical knowledge and a high-quality service network is essential,” said Mr Xiao, General Manager of Changan Automobile’s Middle East and Africa Division. “These training sessions ensure that every customer interaction with DEEPAL — from test drive to long-term ownership — is backed by expertise, safety, and confidence.”
The programme follows a similar training held earlier this year for the DEEPAL S07 and forms part of a wider regional strategy to upskill frontline staff and enhance aftersales support in both existing and upcoming DEEPAL markets. Changan MEA says technician readiness and capability will be key to building customer trust and long-term brand loyalty as electric vehicles continue to gain momentum in the region.
The Dubai-based sessions also encouraged inter-market collaboration, helping teams to exchange best practices and build regional cohesion around service excellence. As DEEPAL scales up its operations, the brand says it remains committed to investing in the infrastructure, expertise, and people required to lead the next generation of electric mobility in the Middle East and Africa.
