On-demand car rental company ekar has launched its car subscription service in Malaysia, starting in Kuala Lumpur.
The move comes hot on the heels of its Thailand launch announcement last month and its service will be the first offering of its type available in starting city Kuala Lumpur.
The firm explained in a statement that it plans to roll-out across Malaysia towards the end of 2022.
ekar also expects to launch peer-to-peer carshare in Malaysia by the end of 2022.
“The product-market fit for tech-enabled and cost-effective personal mobility is irrefutable. The Malaysian Finance Minister has stated that largely due to car ownership, 40% of millennials spent more than they earned, and 47% of Malaysian youths had high credit card debt. That, together with the smartphone penetration and internet usage, makes using ekar’s car subscription service a no-brainer,” said Stas Betin, Chief Commercial Officer.
“ekar is capable of launching a new market within a month. Built modularly, ekar’s Mobility OS can easily expand the number of our product verticals available in each market, making localization efficient. That, together with our global support infrastructure, ensures seamless integration with relevant stakeholders to create optimal personal mobility solutions,” added Vilhelm Hedberg, Founder, ekar.
“Travelers and expats traveling between countries can now enjoy the ekar experience seamlessly across borders. Our global footprint is growing, and we welcome the opportunity to provide world-class personal mobility services across MENAT and Southeast Asia.”
