EXEED by Al Ghurair is redefining premium mobility across the UAE with the launch of its advanced Range Extended Electric Vehicle (REEV) technology, showcased in the recently introduced EXEED ET and ES models. The vehicles deliver impressive driving ranges exceeding 1,000 km per single charge.
At the heart of these models is EXEED’s innovative Golden Range Extender Technology, which converts just one litre of petrol into 3.67 kWh of electricity with an industry-leading thermal efficiency of 44.5%. This technology ensures drivers benefit from extended electric-first driving modes ideal for daily urban commutes and long-distance travel, eliminating range anxiety associated with conventional EVs.
Both the EXEED ET SUV and the ES sedan have undergone rigorous Worldwide Harmonised Light-duty Vehicle Test Cycle (WLTC) evaluations, demonstrating real-world driving range capabilities. The ET SUV achieves a remarkable driving range of approximately 1,140 km, while the ES sedan pushes even further, offering up to 1,325 km on a single charge. Notably, the Golden Range System maintains fuel efficiency as low as 6.4L/100 km under power-loss conditions, positioning EXEED among the most efficient vehicles in its class.
Oscar Rivoli, CEO of Motors, Al Ghurair Mobility, highlighted the strategic intent behind these advancements: “REEV technology reflects our commitment to sustainable everyday mobility. By pairing extended range with low-emission performance, EXEED addresses key customer concerns about EV adoption—particularly range and charging anxiety. As the UAE government rapidly expands its charging infrastructure, our vehicles complement these efforts, making sustainable driving accessible and enjoyable.”
Performance remains central to EXEED’s identity, with the ES sedan capable of accelerating from 0-100 km/h in an impressive 3.7 seconds, while the ET SUV achieves the sprint in just 4.9 seconds. With aerodynamic drag coefficients of 0.205Cd for the ES and 0.266Cd for the ET, both models offer high-speed efficiency, enhancing energy performance and range.
Inside, drivers enjoy a luxurious cabin experience, featuring 23-speaker Sony audio systems, panoramic sunroofs, tri-zone climate control, and intelligent driving systems with Arabic voice command. Safety is enhanced by a robust steel-aluminium chassis, comprising 88% high-strength steel, providing advanced six-dimensional protection, rapid battery cut-off, and high-voltage insulation.
The ET and ES are also available in standard Battery Electric Vehicle (BEV) configurations, delivering ranges of 410 km and 520 km, respectively.
Customers can explore EXEED’s new energy vehicles at dedicated showrooms across Abu Dhabi, Dubai, and Ras Al Khaimah.
