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Home News Cars First Middle East-spec Chevrolet Groove rolls-off production line ahead of region debut

First Middle East-spec Chevrolet Groove rolls-off production line ahead of region debut

Chevrolet has confirmed that production remains on track for a 2021 launch for the Baojun 510-inspired SUV

The first Chevrolet Groove with full Middle East specs has rolled off the production line.

Based on the Baojun 510 produced by the SAIC and GM joint-venture in China, Chevrolet is retailing the Groove in both this region and Latin America.

Chevrolet has confirmed that production remains on track for a late-2021 launch for the region’s “newest and grooviest nameplate”.

It added in a statement that the Chevrolet Groove channels two decades of R&D, design, engineering and manufacturing into all-new compact SUV: “The vehicle is powered by a 1.5l engine mated with 6-speed transmission and distribution chain, Chevrolet Groove will deliver excellent fuel efficiency and fun-to-drive characteristics: Sporty and modern, Chevrolet Groove follows the brand’s global design language, with taut lines giving it an athletic look from every angle.

“But, what sets Groove apart, is the advanced technology features. A no-compromise SUV, Chevrolet Groove is packed with the features that elevate your drive. Every. Single. Day. Reverse Camera and Sensors will make parallel parking a breeze, while the 8-inch touchscreen loaded with the latest Chevrolet Infotainment System help you keep your hands on the wheel and your eyes on the road.”

Sharon Nishi, chief marketing officer, General Motors Middle East & Africa described the Groove as an exciting SUV.

“It can’t wait to meet you!” said Nishi. “We are always looking for new ways to broaden our portfolio in the Middle East, as we aspire to offer a vehicle for all people, all lifestyles and all price points. We are excited for the Groove to arrive in the Middle East, bringing with it advanced features in an affordable package that will appeal to the region’s tech-savvy millennial audience. More to be revealed soon!”

The Groove joins an impressive regional SUV line-up, including the Action, Tahoe, “the head-turning, high-performance” Blazer through to the updated Captiva.

“One of the most affordable seven seaters in its segment, Groove is joining a powerful family. Commanding its own attention, Groove is small but mighty, attracting a brand-new audience to Chevy who are looking for a tech-savvy car without breaking the bank,” said GM.

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Stephen Whitehttps://truckandfleetme.com/
Stephen White was formerly editor of Big Project ME.
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