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Monday, November 30, 2020
Home News Cars From the gallery to the garage: UAE art-inspired Land Cruiser premiered

From the gallery to the garage: UAE art-inspired Land Cruiser premiered

A Special Edition 2021 Land Cruiser designed by Emirati artist Fatma Mohammed Obaid AlMulla to tour Al-Futtaim Toyota showrooms in the UAE

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The worlds of automotive and art have been uniquely mashed together with the reveal of a Special Edition 2021 Land Cruiser in the UAE.

Distributor Al-Futtaim Toyota, and Emirati pop art designer and entrepreneur, Fatma Mohammed Obaid AlMulla said they have partnered to celebrate local art and culture through the creation of the 4×4 art piece which was exclusively showcased at this year’s Dubai Design Week in Dubai Design District (d3).

The Land Cruiser will now travel through the country to be displayed across all Al-Futtaim Toyota showrooms in the UAE, “for customers to view and take inspiration from to personalise their own Land Cruisers.”

Al-Futtaim Toyota said it approached AlMulla in an effort to empower women in the country and in particular Emirati women to celebrate their identity, as well as commemorate the Land Cruiser’s place in Emirati heritage.

The vehicle boasts vibrant colours with the Emirati’s artist’s distinctive flair throughout, explained Al-Futtaim Toyota. From the outside, colourful flowery designs have been added on the wheel arches of the SUV: “The interior cabin has been revamped to give the look and feel of an Emirati majlis yet showcasing the patterns and colours in a way that give it a modern touch. From multi-colour patterns on the leather seats to autographed floor mats, the driver and passenger will experience comfort as well as style.”

AlMulla added that the Land Cruiser represents more than just an impressive SUV to her.

“I was raised in a house where the Land Cruiser has been driven by our family members for decades,” she said. “When Al-Futtaim Toyota approached me for the collaboration, it was like a dream come true. Through this art piece, I intend to challenge the social and cultural stereotypes and perceptions that cars and art designs are made or designed for a specific gender. I strongly believe that women like men have the right to drive any car they choose, design it the way they wish, and add their personal touch to it without limitation or fear of being judged. I value individuality and admire people who have their own sense of style.”

Saud Abbasi, managing director, Al-Futtaim Toyota added: “Our collaboration with Fatma AlMulla is a pledge of our commitment towards Emirati designers for their contribution to our culture here in the UAE. The Land Cruiser is a natural narrator of the UAE with its rich regional heritage and we are proud to see Fatma’s designs come to life on the 2021 model, showing off the SUV in vibrant and bold colours influenced by the culture of the UAE.”

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Stephen Whitehttp://www.meconstructionnews.com
Stephen White was formerly editor of Big Project ME.
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