Genesis is rolling out its Shop in Shop sales and after sales system across strategic emirates in the UAE.

Integrating customer experiences and spatial design with the brand’s understated elegance, artistry, and pure design elements across sales and services precincts in Sharjah (sales & services), Dubai, Fujairah, and Ras Al Khaimah (after sales), Genesis is delivering enhanced customer touchpoints to extend its commitment towards delivering high quality design and finishes that elevate its sophisticated retail value proposition, the company said in a statement.

“Reimagining the customer experience at every turn within the revamped retail network, Genesis has innovated a truly integrated and ambient retail concept that aims to combine showrooms, refurbishment facilities, and service facilities – all under one roof in each of its enhanced, comprehensive facilities,” said Genesis.

Genesis wants to establish real and meaningful relationships with ‘driving connoisseurs’ in the UAE and is introducing enhanced “customer touchpoints and a best-in-class premium-buying journey”.

“Genesis has a pedigree of elegant design innovation that demonstrates meticulous attention to refined detail across all facets of the product and service mix. This is why we take an audacious stance towards creating high-quality facilities that epitomize Genesis’ premium brand character,” said Saad Belda, Regional Network Development Manager, Genesis Africa & Middle East.

“With the upgraded Shop in Shop system, we are proud to offer a modular retail showroom design concept that is expandable, adaptable, and that can be integrated within any high-selling environment. Thanks to Juma Al Majid, our innovative partner in the UAE, we are able to advocate strong design principles that cultivate a bold and holistic retail value proposition for customers here in the UAE.”

With evolved sales and services in Sharjah, and after sales transformation across showrooms in Fujairah, Ras Al Khaimah and Dubai, the Genesis Shop in Shop concept offers a premium experience for both sales and after sales services including spare parts, quick lube, body & paint. Additionally, the service centers’ offer a premium Genesis experience integrated with a premium customer waiting lounge.