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Monday, November 11, 2024
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IVECO and SMAG unveil complete IVECO range at new facility in Dubai Industrial City

Dubai Industrial City complements SMAG’s existing Ras Al Khor facility, which will now be developed into a specialised IVECO Daily van center

IVECO, in partnership with Saeed Mohammed Al Ghandi & Sons (SMAG), has inaugurated a new facility in Dubai Industrial City, significantly expanding its service capabilities and product offerings for UAE customers.

The new premises include a fully air-conditioned workshop, an extensive parts sales and warehouse facility, and an IVECO Certified Pre-Owned sales center, enhancing IVECO’s service and support for commercial fleets in the UAE.

During the grand opening, IVECO and SMAG unveiled the complete IVECO range, showcasing their commitment to providing versatile solutions for a diverse range of commercial missions.

The display included the heavy-duty IVECO T-Way 6×4 Rigid, designed for challenging construction environments, the IVECO S-Way 4×2 tractor head, the multi-mission Eurocargo medium trucks available in both 4×2 and 4×4 configurations, and the lightweight Daily Hi-Matic with a 5.2-tonne GVW for urban mobility.

This new location in Dubai Industrial City will complement SMAG’s existing Ras Al Khor facility, which will now be developed into a specialised IVECO Daily van center, dedicated to serving the demand for IVECO’s light vehicle range. With close proximity to Jebel Ali Port and the upcoming airport, the Dubai Industrial City site is strategically positioned to streamline logistics and fleet support for the UAE market.

The launch event attracted over 80 guests, including representatives from the Ministry of Transport, local authorities, fleet operators, and media members.

Speaking at the event, Ewan Byrne, General Manager of Saeed Mohammed Al Ghandi & Sons, highlighted the strategic advantages of the new location.

“As one of the first major truck distributors in Dubai Industrial City, we are positioned to support our clients more effectively. The facility’s excellent access to road links and proximity to Jebel Ali Port enable us to offer seamless fleet support and vehicle servicing,” Byrne said.

SMAG’s new premises reflect a commitment to operational efficiency, offering 24/7 support to minimize vehicle downtime—a key requirement for commercial operators. “Our workshops and parts departments are designed to provide round-the-clock support. Ensuring that our customers’ fleets stay on the road, regardless of the time of day, is a priority we’re dedicated to,” Byrne explained.

Silvia Quaglia, IVECO AME Network Development, emphasised the customer-centric approach of the new facility. “This expansion is a crucial milestone for IVECO and SMAG in the UAE. With the 24/7 workshop service, we’re enhancing after-sales support to ensure that our customers can maintain their fleets with maximum convenience and reliability,” Quaglia noted.

With SMAG representing IVECO in Dubai and the Northern Emirates since 1985, the collaboration continues to grow. SMAG’s strong regional presence extends beyond the UAE, with operations in East Africa, reinforcing their capability to serve diverse markets. IVECO’s latest models—from the adaptable Daily to the rugged T-Way—are designed to meet a broad spectrum of commercial needs, reflecting IVECO’s commitment to offering top-tier reliability, efficiency, and customization.

As UAE’s construction and logistics industries expand, IVECO and SMAG’s enhanced facility promises a streamlined, customer-focused approach to fleet support, emphasising quality and efficiency in every aspect. The launch reaffirms IVECO’s strategic focus on delivering robust commercial solutions, now more accessible than ever to its UAE customers.

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Stephen Whitehttps://truckandfleetme.com/
Stephen White was formerly editor of Big Project ME.
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