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Monday, October 18, 2021
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Iveco Group reveals new umbrella branding

New entity spun off from CNH Industrial group with eight individual brands affirms its visual identity

The newly formed Iveco Group has unveiled its logo as a further step towards the completion of the spin-off of eight individual brands from its parent CNH Industrial N.V. group.

The Iveco Group said that as the new holding company of these brands, its own institutional logo depicts its position and, “with a light and understated design, places the importance on the brands which it houses and pays homage to their rich and shared heritage, clearly delineating a forward trajectory for all of them, together”.

Explaining the details of the logo, a statement from the Iveco Group said the logo expresses a “unique identity which uses a sober typeface, featuring cuts and inclinations into some of the letters to express the group’s sharp focus”.

“The colour grey evokes a sense of stability and a strong industrial DNA, acting as a cue for the humble, yet hardworking way forth for the Company, as it works in earnest determination to achieve its goals. The blue dot between the words “Iveco” and “Group” interrupts the colour scheme to signal the future, one that is influenced by sustainable innovation. This circle adds a further element that will serve as a centre point and dynamic graphic device, suggesting balance and placing attention on the details in the full logo composition,” said Iveco’s statement.

“Below the logo is the trickle down of the brands spread across horizontally, with the centre occupied by Iveco the commercial vehicles brand that designs, manufactures and commercialises heavy, medium and light duty commercial vehicles and FPT Industrial, the core of the Group which powers its sister brands’ products with its advanced engines and transmissions,” Iveco added.

Other brands in the group’s portfolio are also depicted on the logo. These are bus and coach brands IVECO BUS and HEULIEZ; Iveco Defence Vehicles for defence and civil protection equipment; ASTRA, a global expert in large-scale heavy-duty quarry and construction vehicles; firefighting vehicle and equipment manufacturer Magirus; and IVECO CAPITAL, the financing arm of Group.

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Stephen Whitehttps://truckandfleetme.com/
Stephen White was formerly editor of Big Project ME.
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