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Lincoln Middle East celebrates its best month in four years

Aviator and Corsair reach 'best-ever' figures as regional sales up 36 percent over June 2019

Luxury car brand Lincoln Middle East has revealed that it saw its best month of sales for four years in June.

The company said that as quarantines and curfews eased across the region, “luxury vehicle owners proved eager to get back on the road.”

Lincoln’s large luxury SUV Aviator scored the brand’s strongest recent sales figures, with the three-row premium utility building on its launch at the beginning of the year.

Its two-row range cousin, Corsair, also experienced strong monthly sales in the Middle East, helping Lincoln to race to a 36% increase in sales over the same period in 2019.

“We are delighted that Lincoln is performing so well, and that customers are eager to take their post-curfew commutes and in-country road trips with the elegance, effortless performance, and unparalleled versatility provided by our vehicles,” said Nicolas Lory, managing director, Lincoln Direct Markets. “The growth in sales figures and continued brand momentum is evidence that Lincoln offers the technology, power and luxury that best complements our customers’ lifestyle.”

The Lincoln Corsair was launched for the small premium utility vehicle segment and offers a 2.0-litre turbocharged engine, which the company claims is more powerful than several competitors, plus a wealth of amenities typically found only in larger utilities Its engine produces 245 hp and 373 Nm of torque and is mated to a new eight speed automatic transmission, “complementing a whisper-quiet, comfortable ride and sophisticated interior.”

As the name suggests, Aviator, features what the brand describes as its Flight presidential theme, which “elevates the brand’s design vision while delivering on tenets of beauty, gliding, human and a crafted sanctuary.”

More practically, its standard twin-turbocharged 3.0-litre V6 engine, paired with a 10-speed SelectShift automatic transmission, delivers  400 horsepower and 562 Nm of torque for “effortless acceleration”.

Lincoln Middle East’s current range also includes the midsize luxury SUV Nautilus which features Lincoln Co-Pilot360 as standard and a choice of engines such as the 335 hp 2.7-litre turbocharged V6, and standard 250 hp 2.0-litre four-cylinder turbo.

The flagship Navigator full-size SUV, meanwhile is targeted at “elevating family travel to first class” and includes a twin-turbocharged 3.5-litre V6 engine which deliveds 450 hp and 691 Nm of torque.

“Beyond the products we offer, Lincoln promises to deliver on the brand ethos of warm, human, and personally-crafted experiences,” Nicolas continued. “With a full line-up of signature features that complement the lifestyles of luxury SUV customers, each expressively designed and effortlessly agile, Lincoln vehicles have repeatedly proved to be a compelling choice.”
         

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Stephen Whitehttps://truckandfleetme.com/
Stephen White was formerly editor of Big Project ME.
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