MG Motor Middle East has launched a new regional Call Centre. The newly established Call Centre is designed to provide tailored support to various local markets, ensuring that customer engagement is not only direct but also effective.
This initiative is in line with MG’s ongoing mission to deliver top-tier service and ensure customer satisfaction across the region, said the firm.
The Call Centre represents MG’s commitment to understanding and addressing the diverse needs of its customers throughout the Middle East and North Africa (MENA).
By focusing on continuous improvement driven by customer feedback, MG Motor aims to enhance the overall quality of its services. The Call Centre will cater to a broad spectrum of markets, including the Gulf Cooperation Council (GCC) countries—UAE, Saudi Arabia, Kuwait, Oman, Qatar, and Bahrain—as well as the Levant (Iraq, Lebanon, Jordan, and Palestine), and North Africa (Morocco and Algeria).
Offering multiple support channels, such as phone and email, the Call Centre (600 55 1924) provides customers with the flexibility to seek assistance in the manner that suits them best. While existing dealership landline support will remain, the new centre is set to elevate the customer experience through regular follow-ups and systematic feedback collection.
Furthermore, it will play a crucial role in identifying opportunities for improvement by analysing customer behaviour and preferences, ultimately delivering a more personalised and responsive service.
Customers who contact the Call Centre (600 55 1924) will benefit from comprehensive enquiry management.
The centre will coordinate closely with dealerships and other departments, ensuring that each customer interaction is managed efficiently from start to finish. Strict data security protocols are in place to protect customer information, providing an added layer of peace of mind. Additionally, customers will have access to expert advice on a variety of topics, ranging from technical support to service schedules, ensuring they receive reliable and knowledgeable assistance.
Tom Lee, Managing Director of MG Motor Middle East, expressed his enthusiasm for the launch, stating, “Today, we are launching our regional Call Centre (600 55 1924) as part of our efforts to further elevate customer service across the Middle East and North Africa. The centre will provide multi-channel support, gather valuable customer feedback, and address regional needs more effectively. Our goal is to offer a more personalised experience and continuously enhance our service based on genuine customer insights.”
