Nissan Middle East’s managing director Thierry Sabbagh has thanked the company’s regional dealers after the firm held its annual Skills Contest and Awards Ceremony.

The event recognises the company’s top sales and customer service employees from its National Sales Companies (NSC) from across the Middle East.

The awards spanned every aspect of the business – from knowledge of Nissan genuine parts to service advice to sales acumen to technical expertise.

The oldest and most coveted category is Nissan Service Technical Excellence Competency Award (NISTEC), which was awarded to Hareesh C. from Suhail Bahwan Automobiles, Oman this year.

The first place under the Nissan Service Advisor Excellency Competency Award (NISAC) category was won by Shubhakar Konkutla from Suhail Bahwan Automobiles in Oman, and the winner of the Nissan Sales Executive Excellence Competency Award (NISEC) category went to David Ghanameh from Arabian Automobiles Co. in Dubai.

In addition, Shameer Sha Shahabudeen from Arabian Automobiles Co. in Dubai was presented with the first place for the Nissan Parts Executive Excellence Competency Award (NIPEC).

Taking place over three days in Dubai, members from Nissan’s NSCs from across the Middle East participated in a contest of knowledge, negotiation, vehicle servicing, and customer service.

Written tests were given to sales executives, service advisors, and parts executives testing their knowledge and wits across each of their respective categories.

An additional practical test was given for technicians where they were presented with a vehicle with tasks to resolve within a specified time.

Acocrding to Nissan Middle East, the skill contest comes as part of “Nissan’s ongoing commitment to providing seamless customer experiences and services and is held each year to honour the customer-facing employees, who consistently go the extra mile in providing best-in-class service.”

Speaking at the ceremony, Sabbagh explained the importance of customer service for Nissan.

“We see success through operational excellence across our brand, product line-up, and how we connect with our customers,” he said. “World class customer experience and journey must be seamless and integrated, and the customer must always be placed in the heart of our planning and efforts. Data and insights will not solely govern success, it is up to the collaborative passion with our dealers that will differentiate Nissan amongst other brands.”

Sabbagh added, “We would like to sincerely thank everyone who participated in the contest from all our dealerships across the markets. A recent study conducted by a global research company ranked some of our dealerships in the region as one of the highest for after-sales customer care and user satisfaction. This wouldn’t have been a reality without their continuous efforts.”