Italian luxury hypercar manufacturer Pagani Automobili has extended its presence in the Middle East with the opening of its first personalisation studio in the region. The company said the new outpost offers an ‘immersive’ brand experience.
Visitors to the new office will also be able to see the new limited edition Pagani Huayra Roadster BC, with a starting price of $3.35 million, for the first time.
The new Pagani Brand Center is located in the Dubai Design District, more commonly home to leading hi-tech companies, designers and luxury brands. The unique space features the handcrafted signature Pagani furniture and details and makes “the personal commissioning that define the Pagani brand even more immersive and special,” said the company in a statement
Pagani customers are able to experience a wide selection of exclusive materials, colours, trims and fabrics that can be used on Pagani cars, “cocooned in a quintessential Italian atmosphere where the aroma of the most exclusive Pagani leather will be mixed with that of coffee blends of a typical Italian espresso.”
State-of-the-art digital visualisation tools allow customers to see in real-time their very own specification. Pagani product experts will guide the client through this unique journey and support him with their deep knowledge about the Pagani products.
“The Pagani brand has a deep connection with clients in this region, a key territory for our company, and opening this regional brand office symbolizes our commitment to our loyal clients here and new clients to come,” said Horacio Pagani, chief designer – Pagani Automobili. “The development of a strong factory presence as well as a dealer and aftersales network is always our mission, with the goal of providing our loyal customers with the best customer experience”.
Mansour Al Yasin, Head of Sales, Middle East & Africa added that the opening of the office is a natural step forward to strengthening the brand’s position but most importantly it represents, “an important milestone bringing the Modenese Atelier experience closer to its local customer base, as well as a significant long-term investment for the brand in the region. We have witnessed a growing demand for the Pagani Brand & Products, so naturally we felt encouraged to invest and bring our customers’ experience to the next level.”
