Renault Trucks Greater Middle East says it has reached its highest market share since the organisation was formed five years ago.
While Qatar remains its best performing market in the region – where it consistently maintains a 20% market share – Saudi Arabia and Egypt both saw the brand extend its presence in 2020.
“The challenges have been numerous but steady progress in key countries are rewarding. In a year marked by an unprecedented health crisis, Renault Trucks have reached its highest market share thanks to breakthrough and turnaround in two major countries,” said the company in a statement.
As a brand, Renault Trucks has enjoyed a long successful history in the Middle East, particularly in Iraq, Iran, Sudan, Egypt and Qatar with high brand image and market shares.
Renault Trucks GME was formed in Dubai by Volvo Group in 2016 to provide a regionally focused organisation with the ambition to be among the significant players of the industry in each country it is active in.
New importers have been subsequently been appointed in Egypt, Iraq, Pakistan and Lebanon. This has led to a renewed focus and support has been initiated with the other long-term partners, says the firm.
It explained: “The new importer in Egypt has crossed the 10% market share threshold after two years in operation while our long-term partner in Saudi Arabia reached its highest market share ever in the biggest Middle East market.
“Moreover, the focus is not only on new trucks but also on Used Trucks and 2020 was also a positive year for Used Trucks by Renault Trucks label in the region.”
Order intake rises at Renault Trucks despite Covid lowering volumes
Renault Trucks has reported a 12% increase in orders for 2020 despite a Covid-19-induced fall in total volumes globally for the year, with the company recording improved performance in the international markets outside Europe and in its used trucks business.
The Volvo-owned French truck maker said that “in a year marked by an unprecedented health crisis”, its priority was to preserve customers activity, with “over 90% of Renault Trucks’ sales and service outlets continuing to welcome customers and their trucks during the height of the pandemic”.
The company added that in this “unprecedented context and despite a downturn in volume, with a total of 41,117 vehicles invoiced in 2020”, it has maintained its market share.
“Over 90% of the Renault Trucks sales network remained open at the height of the pandemic. On March 18, 2020, to protect the safety of its employees, Renault Trucks decided to close its four French plants. Production gradually resumed from April 23, 2020,” said a statement from the company.
“The pandemic and resulting economic crisis strongly impacted the HGV market in 2020. Renault Trucks’ 2020 invoicing volume followed the market trend, falling by 24% to 41,117 vehicles,” the statement added.
Giving a breakdown of invoicing per destination, the company revealed that it invoiced 17,937 vehicles in its home market of France, 19,019 vehicles in Europe excluding France and 4,161
Vehicles in the rest of the world. Breaking down the invoicing per tonnage, Renault Trucks said that 26,246 heavy and mid-range vehicles and 14,871 light-duty vehicles were invoiced in 2020.
Renault Trucks added that it held its ground in a turbulent European market thanks to the setting up of organisations dedicated to the brand and the creation of flexible offers, specifically adapted to customers’ needs in times of crisis. In the European market for vehicles over 6t, the French manufacturer recorded a stable market share of 8.5% in 2020. Market share remained unchanged in the over 16t segment at 8.8% and in the mid-range segment (6-16t), it rose by 0.3 points to 6.6%.
In France, on its domestic market, Renault Trucks remains the undisputed leader with a >6t market share of 28.3%, up 0.6%. On a positive note, in the last quarter of 2020, Renault Trucks recorded a 40% increase in orders compared to the previous year (Q4 2020 vs Q4 2019).
Meanwhile international sales were up 16% at Renault Trucks, marked in particular by strong recovery in Algeria, with 1,100 trucks invoiced, up 80% on 2019. It has also recorded a 47.8% share of the over-16t market for European manufacturers in the North African country in which it has traditionally been a strong performer.
Closer to the GCC, In the buoyant Turkish market, Renault Trucks achieved strong growth in invoiced sales, rising from 640 vehicles in 2019 to 1,061 in 2020. The brand also saw good performances in sub-Saharan Africa, where Renault Trucks offers a dedicated range of used vehicles.
In the used trucks business, which the company terms “a strategic sector”, the statement added that the “actions taken with respect to the specification of new trucks (with a view to their future arrival on the used truck market), as well as initiatives introduced during the pandemic in terms of financing flexibility, ease of contract interruption, etc.”, enabled the manufacturer to perform well in 2020. Renault Trucks recorded a record volume of invoicing with 10,308 used vehicles invoiced, an increase of 9% on 2019.
Renault Trucks said it is “adopting an entirely innovative approach to the used vehicle market, with a strategy that is “unique on the market and is based on upcycling and recycling”.
“The best illustration of this is the Used Trucks Factory, a specialised workshop for the transformation of used trucks integrated into the Bourg-en-Bresse manufacturing site. The conversions carried out there are the subject of specific R&D studies and, in terms of the industrial manufacturing process and quality control, meet the same high standards as those applied to the manufacture of new vehicles. 500 additional vehicles were manufactured at the Used Trucks Factory in 2020 and new models were launched this year, such as the Renault Trucks T X-64, a vehicle dedicated to the African and Middle Eastern markets,” said the manufacturer.
Renault Trucks is also pursuing the implementation of its own recycling and reuse of parts for heavy goods vehicles, with Indra Automobile Recycling. This project has been approved by the French ADEME environmental agency.