Uber Eats has appointed Matthew Denman as its new general manager for its operations in the Middle East and North Africa region.

Denman is tasked with leading the online delivery platform’s operations in the region across nine cities. In a statement the Uber Eats said Denman will take charge of delivering on region-wide business and growth targets.

“Following the launch of Uber Eats in several cities across the region, most recently Khobar, Dhahran, Dammam and Jeddah in Saudi Arabia, Denman will lead the brand’s next phase of expansions and developments across MENA,” explained the company.

Denman was previously the head of operations of Uber Eats in Australia and New Zealand where he managed operations and was responsible for delivering on region-wide growth targets; driving strategy as well as liaising with stakeholders and external partners to deliver on business requirements.

“Based in Dubai and overseeing teams across UAE, Saudi Arabia, and Egypt, Denman’s role will focus on driving region-wide strategy, organisational design, and key initiatives as well as further diversifying Uber Eats’ selection of restaurants in the MENA region. Denman will also be leading all teams responsible for delivering on the Uber Eats brand promise which offers app users one of the fastest and most reliable delivery experiences,” said Uber Eats.