Over the past few years, the UAE’s automotive landscape has undergone a remarkable transformation, one driven in no small part by the rise of Chinese automotive brands. At the forefront of this movement stands Chery, a brand that is not only gaining momentum through increased demand on its models, but also setting new standards for innovation, quality, and customer value.
Historically, the UAE market has been dominated by Japanese, American, and European manufacturers. However, that paradigm is shifting. Chinese automakers have emerged as fierce competitors by mastering the delicate balance between cutting-edge technology, contemporary design, and cost-effectiveness.
Between 2023 and 2024, Chinese car sales in the UAE grew by 58.5%, now ranking second only to Japanese cars. This is the result of a deliberate and disciplined strategy built on decades of research and development. Chery, in particular, has invested over 20 years in R&D and currently employs more than 5,500 global specialists in this field. This investment has produced vehicles that don’t merely follow trends, but anticipate them.
Chery vehicles combine sleek aesthetics with smart functionality, world-class safety standards, and a refined user experience. Whether it’s intuitive infotainment systems, hybrid powertrains, or advanced driver-assistance features, Chery offers a package that resonates strongly with today’s UAE consumers.
One of the most telling shifts in the market has been the evolution of the Emirati consumer. The modern driver in the UAE is well-informed, tech-savvy, and value-conscious. While the trend in the UAE was focused firstly on brand prestige, drivers have now shifted priorities, leaning more toward smart mobility solutions that are reliable, sustainable, and suited to everyday family needs. Chery delivers on all fronts, which is why the Emirati demographic now represents the second-largest share of Chery buyers in the UAE.
The strength of our local operations as Chery UAE has also played a pivotal role in Chery’s success in the UAE. Backed by AW Rostamani Group’s 70-year market expertise, we were able to enhance Chery’s brand image and presence across Dubai, Abu Dhabi, and Sharjah in record time. With three showrooms, three service centers, and the largest spare parts hub for Chery in the Middle East, we have built a solid aftersales infrastructure that supports long-term customer satisfaction.
Recognition has followed. In 2024, Chery UAE was honored with four prestigious awards from Chery International, including Best Dealer and Excellence in Customer Satisfaction.
The UAE is a forward-looking nation, and its consumers are embracing the future of mobility. With our continued focus on electric and hybrid innovation, safety, and customer-centric design, Chery UAE is here to lead the next chapter in sustainable, smart, and value-driven automotive experiences, backed by AW Rostamani Group’s long legacy of achievements and success stories with world-leading brands.
