Al Habtoor Motors and Mitsubishi launch the all-new Mitsubishi L200

Al Habtoor Motors, the exclusive distributor of Mitsubishi Motors in the UAE has launched the all-new Mitsubishi L200 into the market. 

The firm said that the new vehicle sets new standards in the pickup truck segment with its “blend of performance, technology, and versatility. The Mitsubishi L200’s adaptability meets the region’s diverse needs, ranging from commercial to recreational use.”

The all-new Mitsubishi L200 represents a paradigm shift in the pickup truck segment, featuring a host of groundbreaking enhancements designed to attract non-fleet buyers and elevate the driving experience and set new benchmarks in performance and durability, it added.

“The launch of the all-new L200 marks a significant milestone for Al Habtoor Motors and Mitsubishi Motors as we continue to innovate and redefine the pickup truck segment in the UAE,” said Karim Maksoud, Managing Director of Al Habtoor Motors.

“Our commitment to innovation and excellence drives us to continuously deliver top-tier vehicles that surpass expectations and cater comprehensively to the diverse needs of our valued customers in the UAE. Today’s launch embodies this commitment in its truest form.”

Junya Takami, President of Mitsubishi Motors Middle East and Africa, said the launch of the all-new Mitsubishi L200 “signifies a new era of automotive excellence, where we redefine the boundaries of capability, safety, and eco-friendliness.”

Built from the ground up to tackle the most demanding terrains and daily challenges, the all-new Mitsubishi L200 boasts a fully reengineered chassis, Super Select 4WD-II system, and many more performance-related features that deliver exceptional multi-usage prowess. With enhanced ground clearance and advanced 7 Drive Modes tailored for sand, gravel, rocky terrain, and more, the L200 ensures a smooth and confident ride in any environment.

Safety takes center stage with the all-new Mitsubishi L200, which integrates state-of-the-art safety features such as Forward Collision Mitigation, Lane Departure Warning, Blind-Spot Warning, Multi Around View Monitor, Wireless Apple Car Play, and Android Auto connectivity. These innovations work harmoniously to provide unparalleled protection and peace of mind for drivers and passengers alike.

Mitsubishi Motors believes its commitment to sustainability “shines through” in the all-new L200, which supports ecological and economical driving aimed at reducing emissions and minimising environmental impact: “From engine efficiency to eco-conscious materials, the L200 leads the way towards a greener future without compromising on performance or comfort.”

Al Habtoor on a ‘legacy of excellence’

With a rich history dating back to its debut in 1978, the L200 expands its horizon to cater not only to commercial needs but also to the diverse requirements of families and recreational users, making it the ultimate vehicle of choice for any adventure.

The all-new Mitsubishi L200 epitomises Mitsubishi Motors’ relentless pursuit of excellence, combining unparalleled capabilities, advanced safety features, eco-friendly design, and a legacy of proven durability. As the automotive landscape evolves towards sustainability, innovation, and social responsibility, Mitsubishi Motors remains at the forefront, setting new standards and exceeding expectations with each milestone achievement.