Do you recall when the mere idea of humans traveling in space was a dream? The pace of mobility progress has been so rapid that it almost feels as if space travel is already a reality.
This extraordinary rate of change extends to our everyday earthly life, where the notion of subscriptions – subscribing to a service – has gone beyond mere transactions. It has become symbolic of a deep change in how we engage with the services we rely on. Even in the realm of personal mobility, which has traditionally revolved around ownership, this revolution is clear.
Two decades ago, subscription as a term was largely associated with newspapers, magazines, and music services. They served purposes which were relevant for their time, and as the years passed, subscriptions underwent transformations, sometimes emerging as the top way of service delivery for brands. This evolution addressed the issues that affected earlier subscription services and greatly improved the overall consumer experience. Netflix, that streaming giant, exemplifies this almost perfectly, as it transitioned from a physical subscription model to become an essential service for many in another similar manner.
As time marched on, the concept of subscriptions evolved into the ultimate form of service delivery for a wide range of brands. This evolution wasn’t merely about embracing the digital era, although that was a key part, it was a shift from ownership to accessibility, driven by our society’s growing demand for convenience.
In today’s world, consumers play a leading role in defining how businesses operate. The focus is on providing services precisely when and how individuals need them. With the proliferation of digital platforms, subscriptions have reached new levels of flexibility and customization. Indeed, for a generation of consumers, products and services outside these subscription models may seem outdated.
Subscriptions have grown to be more than just means to access. They’ve turned into detailed tools specifically designed to cater to individual preferences. The purpose of the subscription model has expanded, focusing on meeting specific user needs and desires, enhancing lives in ways that are unique to each subscriber. As a testament to this change, a large number of the developed world population is now subscribed to an array of products and services that cater to their specific preferences and lifestyles.
Enter Subscribe Me, a true innovator in the realm of personal mobility. This disruptive force is driving innovation through its subscription-based services; subscription car services. The proposition revolves around cars; but at its heart it’s about empowering you with the adaptability and convenience you crave, claims the firm.
Subscribe Me aims to advance the car subscription model in the region. Based in Dubai, it is part of AW Rostamani, a leading family-owned business in the UAE with over 50 years of legacy.
“Subscribe Me is reshaping the sector to align with your unique preferences and lifestyle, offering a world of choices at your fingertips,” said a company representative.
“In hindsight, this type of offering was always likely. Vehicles as goods have been available through different access methods for most of their retail existence. This approach within automobiles is attractive for the range of benefits it offers to consumers and businesses alike. For consumers, it’s the freedom to choose, the power to evolve, and the ability to redefine your journey. For businesses, it’s the chance to create experiences that truly resonate with their audience.
“Subscribe Me sits in the middle of that as a ready pioneer for the Middle Eastern market. The powerful potential of subscription services in reshaping personal mobility and consumer behaviors is undeniable. We’re embarking on an exciting journey where personalization, convenience, and accessibility meet. It’s a road that will undoubtedly lead us to new ways of interaction, where personal mobility is both a means of transport and a reflection of individuality.”
