Bridgestone MEA highlights its green mobility solutions at ITS World Congress 2024

At the Congress, attendees were introduced to Bridgestone’s latest innovations in tyre technology, designed to enhance performance, energy efficiency, and reduce environmental impact. These innovations positioned Bridgestone at the forefront of the global transition towards greener transportation, with the company’s high-performance, sustainable tyres taking centre stage.

Jacques Fourie, President of Bridgestone Middle East and Africa, underscored the company’s commitment to a sustainable future. “Our participation at the ITS World Congress 2024 exhibits our steadfast commitment to developing cutting-edge solutions that not only meet the evolving needs of the industry but also promote a sustainable future. As electric cars and eco-friendly solutions become critical in cutting emissions and decarbonising the transportation sector, we take pride in leading the shift to a more sustainable transport ecosystem,” said Fourie.

He added, “We look forward to carrying out the ground-breaking work with our partners in the MEA region to advance sustainable mobility and encourage innovation in the industry.”

The ITS World Congress, hosted by Dubai’s Roads and Transport Authority (RTA) and organised by ERTICO, brought together global leaders in mobility, technology, and policy to shape the future of Intelligent Transportation Systems (ITS). Bridgestone seized the opportunity to present its innovative solutions, providing valuable insights into the industry’s transition towards more sustainable and efficient transportation systems.

Bridgestone’s portfolio includes an extensive range of high-performing tyres engineered to meet the demands of a rapidly evolving mobility sector. As part of its commitment to advancing sustainable transportation, the company has established key alliances, including industry collaborations and business partnerships with Original Equipment Manufacturers (OEMs).

Bridgestone’s Webfleet fleet management solution, now available to more than 60,000 customers worldwide, is driving a more efficient and eco-friendly future. The solution has recently launched in the UAE, further supporting Bridgestone’s E8 Commitment by using data-driven technologies to optimise fleet performance and reduce the environmental impact of transportation.