Thrifty Car Rental celebrates top honours at Truck & Fleet Awards ME 2025

Thrifty Car Rental says its twin awards at the Truck & Fleet Awards ME 2025 solidifies its position as a leader in the mobility sector. 

The brand celebrated as it secured one of the most prestigious awards – Rental Car Company of the Year title, with judges noting their exceptional customer service and advanced leasing solutions tailored for corporate and individual clients.

The team also received the keenly fought-over Fleet of the Year Award for its dedication to maintaining a modern, well-maintained fleet that meets the diverse needs of their customers.

The Truck & Fleet Awards is an annual event that honours exceptional contributions within the automotive, logistics, and fleet management sectors. The awards celebrate organisations that are setting new industry benchmarks through innovation and service excellence.

Speaking on the achievement, Rahul Singh, Managing Director of Thrifty Car Rental, stated: “Winning at the Truck & Fleet Awards is a reflection of our continued efforts to raise industry standards. Our team has worked tirelessly to provide cutting-edge mobility solutions, and this achievement reflects our commitment to delivering unmatched quality and service in the UAE’s evolving transportation landscape.”

The Truck & Fleet Awards 2025 saw nominations from top companies across various categories, showcasing the dynamic growth and innovation within the industry. Commenting on this year’s competition, Stephen White, Head of Content at Truck and Fleet Middle East, remarked: “There is a real buzz about the mobility sector in the market, and every year we see that the industry isn’t just evolving — it’s accelerating. We saw a lot of innovative approaches and real-world applications for AI from fleets, as well as the emergence of new energy vehicles and brands in our manufacturing categories.”

A panel of esteemed industry experts meticulously evaluated each nomination, ensuring that only the most deserving brands received recognition. Looking ahead, White added: “The sheer pace of innovation — whether in sustainability, electrification, or smart fleet management — is breathtaking, and we are fortunate to be covering it at Truck and Fleet ME.”

With these latest accolades, Thrifty Car Rentals says it has reaffirmed its position as an industry leader and remains committed to driving forward its vision of innovation, sustainability, and customer excellence.