- Advertisement -
Monday, November 25, 2024
Home News Fleet Continental and EUT extend partnership to 2023

Continental and EUT extend partnership to 2023

Abdulla Al Masaood & Sons Group renewed as sole distributor for the UAE through to the 15th year.

Global tyre and automotive technology major Continental has renewed its distribution partnership with Emirates for Universal Tyres (EUT) until December 31st, 2023, reappointing the Abdulla Al Masaood & Sons Group company as its sole distributor for the UAE through to the 15th year.

The contract was signed at a ceremony in Abu Dhabi by Karel Kucera, MD, Continental Middle East, and Khalifa Abdulla Al Masaood, director at EUT’s parent company, the Abdulla Al Masaood & Sons Group. Also in attendance were Jon Ander Garcia, regional manager for Middle East & Africa, and Shaun Smith, GM at Emirates for Universal Tyres.

According to Continental, the new agreement is the latest in a series of developments that have seen the German brand significantly enhance its support for customers across the UAE and Middle East. Earlier this year Continental opened a new parts warehouse in Jebel Ali, allowing smoother supply of passenger car and commercial tyres to retailers. This followed last year’s successful launch of the new Generation 6 range of tyres, developed specifically for the region.

“We are very pleased to be continuing our agreement with EUT, a key partner of ours in the Middle East now for over a decade. They have been with us at key moments during our growth over those years. Most recently, that includes things such as our groundbreaking sponsorship of the 2019 AFC Asian Cup in the UAE as well as the development and launch of the tailored-for-the-region Generation 6 tyre range. I am confident that we will continue doing great things together in the UAE,” said Kucera.

During its decade-long tenure as distributor for Continental, EUT has opened two fully-owned showrooms and four state-of-the-art service centres and warehousing facilities, providing top quality products and services to Continental’s end consumers, said a statement from the German giant.

In addition, the distributor has also supplied Continental products and training to 200 independent retailers across the emirates, equipping hundreds of thousands of vehicles, from supercars and SUVs to commercial trucks and heavy-duty fork lifts.

EUT’s Smith added: “We are proud to be a part of the Continental family and to have contributed to the growth of the brand in the UAE over the years. We helped launch the brand in the region and have equipped thousands of vehicles with premium Continental tyres that have, in turn, supported a safer driving environment in the emirates. To be able to go on doing this fundamentally important task is an honour and we look forward to growing the Continental brand further.”

- Advertisement -
- Advertisement -

Most Popular

PlusX Electric advocates for sustainable charging solutions for EVs

Dubai-based PlusX Electric is advocating for the use of ‘more eco-friendly, non-super-fast chargers for electric vehicles (EV)’, stating that there are substantial environmental benefits...

PlusX Electric advocates for sustainable charging solutions for EVs

Dubai-based PlusX Electric is advocating for the use of ‘more eco-friendly, non-super-fast chargers for electric vehicles (EV)’, stating that there are substantial environmental benefits...

AJEX Logistics Services set to expand with new facility at Bahrain Cargo Village

AJEX Logistics Services (AJEX), a prominent express distribution and shipping solutions provider in the Middle East, has signed a Letter of Intent (LOI) with...

HEAT Show 2024: Action-packed HEAT Show opens in Dammam

The HEAVY EQUIPMENT AND TRUCK (HEAT) SHOW has officially opened its doors at the Dharan Expo, bringing together key players in the heavy equipment...

Related News

HEAT Show 2024: Al-Kifah strikes 100 unit ready mix truck deal

XCMG has continued its impressive week at the HEAT Show with a major deal to supply 100 units to Al Kifah, one of the...

PlusX Electric advocates for sustainable charging solutions for EVs

Dubai-based PlusX Electric is advocating for the use of ‘more eco-friendly, non-super-fast chargers for electric vehicles (EV)’, stating that there are substantial environmental benefits...

AJEX Logistics Services set to expand with new facility at Bahrain Cargo Village

AJEX Logistics Services (AJEX), a prominent express distribution and shipping solutions provider in the Middle East, has signed a Letter of Intent (LOI) with...

HEAT Show 2024: Action-packed HEAT Show opens in Dammam

The HEAVY EQUIPMENT AND TRUCK (HEAT) SHOW has officially opened its doors at the Dharan Expo, bringing together key players in the heavy equipment...

HEAT Show 2024: Tata Motors launches first AMT Truck in Saudi Arabia: Prima 4440.S

Tata Motors has unveiled its first-ever Automated Manual Transmission (AMT) truck, the Prima 4440.S AMT, in Saudi Arabia. Based on the brand’s flagship Prima platform,...

LEAVE A REPLY

Please enter your comment!
Please enter your name here