Bridgestone and BMW AGMC have entered into a strategic partnership which brings together the BMW M Series and Potenza brands.
Speaking during an announcement at the Dubai Autodrome, the two companies explained that Bridgestone will be supplying AGMC’s new BMW M Series with their Potenza tyres.
They added the tyres “offer unsurpassed traction and control, allowing customers to fully experience the thrill of driving.
“The tyres are designed to enhance driver experience, while also empowering cars to achieve their full potential. This high-performance tyre’s tread design has also incorporated new, sustainable technology to improve braking and abrasion resistance.”
An exclusive driving experience marked the partnership as guests tested the tyres in action on the tracks.
The BMW M Power Experience provided motor enthusiasts with the opportunity to feel the power and intensity of BMW M vehicles at the Dubai Autodrome, the region’s first fully integrated motorsports facility, which provided the ideal venue for a thrilling experience.
“At Bridgestone, we recognise the power of teamwork as a cornerstone of success, and are moving strongly in this direction of partnership, leadership, and excellence,” said Stefano Sanchini, regional managing director of Bridgestone Middle East and Africa.
“We are confident in the capability of our Potenza tyres to maximise the potential of the BMW’s M-Series. At Bridgestone, we are committing to creating more efficient mobility solutions and services than ever before. Our tyres are future oriented, sustainable, and focused on meeting the demands that may arise over the next two to five years, and beyond.”
Jochen Becht, AGMC spokesperson, Marketing Director Rolls-Royce, BMW, MINI added: “We are delighted to announce this exciting partnership alongside Bridgestone. Our M vehicles are all about unlocking potential when it comes to power and driving dynamics and with the Potenza tyre we have another market-leading product to help us achieve this.
“Having trust in a tyre is critical when maximising performance so the traction and control the Potenza offers fits perfectly alongside the M Series. We know the incredible capability of our vehicles and are proud to work alongside a partner who can help us even further enhance the driving experience for our M Series customers. We are heading to establish AGMC as the pinnacle for driving experience in Dubai and northern Emirates and are very delighted to found in Bridgestone a strong partner to help us in achieving our goals.”
