National Auto Parts (NAP) has signed a distribution agreement with Pirelli which places the Jeddah-based firm as the new distributor for Pirelli tyres in the Kingdom of Saudi Arabia.
An agreement for the deal was recently signed in Milan, Italy, between Kalyana Sivagnanam Petromin GCEO, and Khaled Jnifen, CEO of Pirelli for GCC, Middle East, Africa, and India.
The Petromin subsidiary says this partnership means it becomes a one-stop-shop for wholesalers and independent garages, with multi-brand auto parts solutions.
The deal is a major coup for the distributor which only formed in October last year. It has set out to play a key role in the region, creating a digital marketplace promoting customer convenience and trust, and says the agreement plays a pivotal role in positioning NAP as the “partner of choice” for the KSA market.
“We are extremely excited about this collaboration. Petromin and Pirelli are two of the most trusted realities in the Kingdom of Saudi Arabia,” said Kalyana Sivagnanam, group CEO, Petromin Corporation.
“Both partners have their equities aligned and are relied upon in terms of quality, technology, and sustainability, catering to whole-sellers, retailers, and individual car owners in the Kingdom. This partnership will result in the delivery of innovative and reliable customer solutions with sustainability at its core. Petromin’s reputation in the markets that it serves is endorsed by its customers and stakeholders. This is based upon our strong foundations, established 50 years ago, since the company’s formation in 1968.”
Pirelli’s Khaled Jnifen added: “We are thrilled with this promising and exciting partnership with NAP, especially since it comes at such an important period for the Kingdom of Saudi Arabia, which is currently witnessing an unprecedented rise in development and aspirations.
“The Kingdom has always been one of our most prominent markets, as one of the biggest markets in the region and one where we really can see and feel potential for growth.
“Having the right distribution partner for Pirelli, as well as offering the level of customer support and service our clients expect, is a key factor in our success as a leading global brand. That is the reason we strongly believe that working closely with NAP, we can achieve the desired growth and success.”
The new dual branded tyre fitting centers are expected to open in this year, with branches spread across Riyadh, Jeddah, and Dammam. A launch event is also set to take place on 17th January, 2023, in Riyadh.
Steve Horne, CEO, NAP, believes the association with Pirelli aligns with a wider mission to be the leading automotive solution provider in the Kingdom.
“It places NAP as the number one premium tire distributor in the KSA, and together with Pirelli we aim to transform the tire market through a multi-channel approach working with our wholesale partners, opening new state-of-the-art retail centers, and using our B2B and B2C platforms to reach independent garages and car owners,” he added.
“We will use our world-class logistics infrastructure to deliver a first-class service to our customers. Pirelli is known for its innovation; they are industry leaders in the development of tires for EV vehicles which again aligns with our mission to support our customers’ future needs and meeting the objectives of Saudi Vision 2030.”
