Continental Tyres has unveiled its first BestDrive facility in Dubai at an opening ceremony in the Al Quoz district.
The UAE is now home to three BestDrive branches, following two established branches in Abu Dhabi, BestDrive in Dubai will be managed by Emirates for Universal Tyres (EUT) and will offer a complete tyre fitment solution designed to provide the best advice, service, quality and value for customers, said the German firm.
Each branch offers a comprehensive portfolio of automotive products and services in order to provide a convenient all-in-one solution for most customer needs. This will include the fitment of brakes, batteries, shock absorbers and other related services.
Describing itself as one of the world’s leading tyre manufacturers, Continental says it wants to provide customers with “the most advanced solutions moving beyond just fitting tyres, and offering an all-in-one solution to meet customer needs.”
Speaking at the opening, Karel Kucera, managing director of Continental Middle East, added: “We are very pleased to have inaugurated this new facility. All over the world, BestDrive stands for quality and is our premium tyre retail and automotive service centre network committed to providing the highest value to our customers. With the opening of this third store in Dubai, I am confident that we will be able to continue doing great things together in the UAE and wider region in the years to come as we start opening more BestDrive centres.”
BestDrive was first introduced to Europe and in Asia in 2006, and an extensive network of fitment centres now operate around the globe: “providing a nationwide footprint dedicated to servicing its customers to the highest standards.”
“This is the beginning of an exciting new era for us,” added Shaun Smith, group general manager, Al Masaood & Sons Automotive. “We have been part of the Continental family for many years and have helped grow the brand in the UAE. We are looking forward to supporting with the launch of BestDrive in Dubai and are equally excited to expand into other cities like Al Ain in the months to come with the aim of enhancing the customer experience to deliver top-quality products and services.”
The inauguration of the new facility in Dubai’s Al Quoz Industrial Area was attended by numerous VIPs, representatives from Continental and EUT and other stakeholders including Khalifa Abdulla Al Masaood, owner of the Abdulla Al Masaood & Sons Group, the parent company of Emirates for Universal Tyres, Jon Ander García Encinas, director general España & regional manager, Continental.
