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Wednesday, January 1, 2025
Home News Cars Experiential automotive hub The Zone by Al-Futtaim is a first-of-its-kind

Experiential automotive hub The Zone by Al-Futtaim is a first-of-its-kind

Heading the line-up of vehicles is Jeep's most luxurious and technologically advanced full-size SUV, the all-new Grand Wagoneer

Al-Futtaim Automotive has described its newly inaugurated The Zone by Al-Futtaim as a first-of-its-kind experience for City Walk Dubai visitors.

The Zone merges the firm’s digital, lifestyle and customer-centric approaches to create a “dynamic space that shapeshifts to fit diverse brand experiences”.

The full line-up of Al-Futtaim Automotive’s brands, solutions and services will be showcased at this destination for the next two years.

Heading the line-up of vehicles is Jeep’s most luxurious and technologically advanced full-size SUV, the all-new Grand Wagoneer.

“The Zone by Al-Futtaim reflects the diverse demands of today’s customers, they want to be constantly surprised by a brand, they want to interact with new innovations, explore Mobility-as-a-Service, see multiple new showcases,” said Al-Futtaim Automotive. “It is the ultimate experience of all things Al-Futtaim Automotive.”

From the newly launched BYD to the ever-popular Toyota & Lexus and the global brand Hertz, these are the brands planned to feature at The Zone by Al-Futtaim throughout 2023.

Driver Notes: The Jeep Grand Wagoneer

The UAE’s most avid Jeep fans can get a closer look at the most luxurious and technologically advanced full-size SUV in the Jeep brand’s legendary 80-year history, the all-new Grand Wagoneer at The Zone by Al-Futtaim.  

The Grand Wagoneer is powered by a 3.0 litre Hurricane Twin Turbo I-6 High output engine, delivering 493 horsepower and 670 Nm of torque, making it the most powerful SUV in the Jeep line-up. It also comes equipped with a host of advanced, state-of-the-art features including automated parking system, adaptive cruise control with stop and go, Active Lane management system, and automatic emergency braking with pedestrian and cyclist detection.

In pure bliss for audiophiles, the SUV features a 23-speaker McIntosh audio system with a whopping 1375 watts that almost makes the Grand Wagoneer a rolling concert hall. The Grand Wagoneer also offers 75’’ of total display area with up to 7 screens representing an experience for every passenger integrating also Amazon Fire TV to enjoy shows, movies, games and more, says Al-Futtaim Automotive.

The Jeep team spent more than 2 years to develop the Grand Wagoneer specifically for GCC. They drove over half-million kilometres and more than 500 hours of local testing, which allowed to develop very specific features that exceed the requirements of our region.

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Stephen Whitehttps://truckandfleetme.com/
Stephen White was formerly editor of Big Project ME.
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