Al-Futtaim Toyota, in collaboration with Memac Ogilvy, says they are reshaping how brands engage with Ramadan by turning traditional greetings into a deeply personal celebration.
With the “Yours to Celebrate” campaign, Al-Futtaim Toyota challenges the conventional Ramadan greetings of “Ramadan Kareem” and “Ramadan Mubarak.” While these phrases mean “generous” and “blessed,” respectively, they are also common names.
The campaign expands on this idea by encouraging people to personalise their Ramadan greetings using their own names and their meanings. For example, someone named Saeed (meaning “happy”) might wish others “Ramadan Saeed,” while Hanan (meaning “compassion”) could say “Ramadan Hanan.”
This unique approach emphasises that Ramadan is experienced in different ways by different people—whether as a time for reflection, community, or personal growth. Al-Futtaim Toyota’s message is that every Ramadan is welcome, no matter how it is celebrated.
Beyond greetings, the campaign extends to Al-Futtaim Toyota’s Ramadan offers, reinforcing the theme of personalisation. Customers can choose from a range of tailored benefits, giving them the flexibility to select an option that best suits their needs. Whether they seek financial ease, additional value, or peace of mind, the campaign ensures that every driver can celebrate Ramadan in their own way.
“Yours to Celebrate” is being launched as a fully integrated campaign, featuring a compelling launch film, social media activations on platforms like Instagram and TikTok, and interactive on-ground experiences. The content highlights the meaning behind different names and their connection to Ramadan values, fostering a deeper emotional connection with audiences.
Al-Futtaim Toyota explained all in a statement: “We always wish Ramadan Kareem and Ramadan Mubarak—”Kareem” meaning generous, and “Mubarak” meaning blessed. These greetings have become second nature, to the point where we no longer realise that Kareem and Mubarak are also names. In fact, names across the region all carry meaning—direct meaning. So why stop at Kareem and Mubarak?”
“Why wouldn’t Uncle Saeed, whose name literally means “happy,” wish you a Ramadan Saeed? Or your niece Hanan, meaning “compassion,” wish you a Ramadan Hanan? After all, everyone experiences Ramadan in their own unique way. For some, it’s a time of pure reflection or personal growth; for others, it could lean more towards connection and community building. Al-Futtaim Toyota reminds us that every Ramadan is welcome, no matter how you celebrate.
“And just as every Ramadan is personal, so is the way you choose to celebrate it. That’s why Al-Futtaim Toyota is offering a range of Ramadan benefits tailored to your needs. Whether it’s flexibility, peace of mind, or added value, you have the freedom to select an offer that works for you—because just like your name, your Ramadan should reflect what matters most to you.”
