Aramex announces Omniful partnership

Aramex is partnering with Omniful, a provider of supply chain execution and planning technologies.

Omniful’s feature-rich and robust OMS is tailored to enhance operational efficiencies and streamline inventory, orders, and logistics data management in real time.

This collaboration is set to overhaul Aramex‘s offerings with the integration of Omniful’s advanced Order Management System (OMS), which will cater to the diverse needs of Aramex‘s e-commerce fulfillment clients globally across various sizes, industries, and business models.

This partnership enables Aramex to offer an adaptable and scalable OMS solution, ensuring that each client, regardless of their operational complexity, receives a tailored service that best meets their needs, said the firms.

“Integrating Omniful’s OMS will allow us to integrate through tens of marketplaces and brand websites globally and enabling better dark store services, thereby further differentiating our fulfillment services in e-commerce and retail,” said Fadi Azzi, Global Director – Logistics at Aramex.

“Omniful is a regional startup with experience in the Middle East, and we identify them by their speed and agility in handling new projects, which aligns well with Aramex‘s plans for growth in warehousing and fulfillment. We are now ready to provide enhanced services to our clients who require flexible plug-and-play omnichannel integration into all e-commerce platforms and marketplaces to handle their dynamic B2C and B2B market demands.”

The initial rollout of Omniful’s OMS will commence in strategic markets within the Middle East and North Africa, with a global expansion to follow across USA, Europe & Asia. This phased deployment ensures that every client benefits from a tailored approach to their unique logistical challenges.

Mostafa Abolnasr, CEO and Co-founder of Omniful added: “We are excited to see our disruptive OMS product being utilised at scale with a global logistics leader like Aramex. Our platform’s flexibility and scalability are designed to support diverse business models, making it the perfect fit for Aramex‘s broad and varied client base. This partnership is not just about enhancing capabilities; it’s about transforming how global e-commerce fulfillment is managed.”