Continental Tires, a leading global tyre manufacturer and long-standing partner of the Asian Football Confederation (AFC) has announced a strategic initiative to prioritise safety and enhance the overall tournament experience for passionate fans during the AFC Asian Cup Qatar 2023.
Continental Tires is committed to ensuring both their excitement and well-being. The brand will provide comprehensive, complimentary pre- and post-game tyre checks at designated locations around the stadiums on the opening day and for the final match.
Expert tyre assessments and valuable advice will be provided, ensuring optimal performance, and driving confidence for every fan’s journey.
Shambil Basit, General Manager of Alfardan Commercial – the official distributor of Continental Tires in Qatar, said: “At Continental Tires, we believe in the power of excellence, both on the field and on the road. Continental Tires’ partnership with the AFC Asian Cup extends beyond traditional sponsorship, reflecting our dedication to enhancing the tournament experience for fans across every touchpoint.
“By prioritising their safety through our tyre check initiative, we aim to deliver peace of mind and allow them to fully immerse themselves in the passion and excitement of the competition.”
