Volvo Construction Equipment and Ashok Leyland customers operating in Riyadh now have access to state-of-the-art support.
Continuing an ambitious strategy for the Saudi market, Al-Futtaim Auto & Machinery Company (FAMCO) has launched a new 3S (Sales, Service & Spare Parts) facility in the Saudi capital.
There is an overwhelming need for an upgrade of aftersales support in Saudi Arabia. The market may be experiencing an industrial boom driven by the Vision 2030 programme, but fleet owners and contractors are often asked to deal with demanding schedules which stretch their operations across huge territories in under-developed and remote locations.
“The growing economic activity in Saudi Arabia demands uninterrupted operations”
Located on Al-Kharj Road, the facility features 15 service bays, 55 offices, and a spacious customer support area, FAMCO’s Managing Director, Ramez Hamdan said that the opening reflected the rapidly expanding importer’s commitment to supporting Saudi Arabia’s growing infrastructure demands.
“The growing economic activity in Saudi Arabia demands uninterrupted operations,” said Hamdan. “Our new 3S facility reflects our commitment to supporting not only the rapid development of Saudi Arabia, but also contributing to the heavy equipment and commercial vehicle ecosystem through end-to-end integrated products and services.”
For the past decade, FAMCO has been bolstering the importing of its key brands like Volvo Construction Equipment with on-the-ground expertise and support. Its local subsidiary, FAMCO KSA secured the exclusive rights for Ashok Leyland trucks and buses, a deal which brings together a regional heavyweight and the fourth-largest bus manufacturer in the world, earlier this year.
FAMCO is keen to take a forward-thinking approach to its key brands as it seeks business expansion and market penetration. According to the firm, quality machinery alone isn’t enough; ongoing performance is key with the Riyadh facility boasting a 1,478 m² workshop and an on-site parts reception, along with off-site mobile services, “providing customers with access to essential services and advanced diagnostics.”
“The new showroom is more than just a sales outlet; it’s a strategic hub for tailored aftersales services,” Hamdan emphasised. “Ensuring operational efficiency with minimal downtime is crucial in Saudi Arabia’s harsh environment.”
FAMCO says its commitment to equipment maintenance aligns with Saudi Arabia’s rapid infrastructure development. Beyond immediate services, the firm offers operator training, maintenance checks, and access to expert technicians nationwide.
“While others may focus on sales, FAMCO’s comprehensive aftersales approach supports the ability to deliver these ambitious projects by ensuring reliable machinery performance across the Kingdom,” Hamdan said.
This expansion positions FAMCO to meet increasing demand from major Saudi projects such as NEOM and the Red Sea Project. By providing a range of superior quality heavy equipment, mobility solutions and aftersales support, FAMCO said it is positioning itself as a key partner in the Kingdom’s economic transformation.
“In a landscape where success relies on sustainability and reliability, FAMCO’s approach to equipment maintenance is vital for economic growth,” Hamdan explained. “With FAMCO as a trusted partner, the machinery powering Saudi Arabia’s projects is built to last.”
With operations in the UAE, Kuwait, Qatar, and Bahrain, and plans to enter more countries, FAMCO is strategically positioning itself to be closer to its customers.
“In a landscape where success relies on sustainability and reliability, FAMCO’s approach to equipment maintenance is vital for economic growth”
At the 3S opening, Hamdan emphasised the company’s role in supporting Vision 2030 by ensuring the availability of reliable, well-maintained machinery for the Kingdom’s ambitious infrastructure goals.
Hamdan outlined to Construction Machinery Middle East magazine earlier in the year that FAMCO is helping contractors and businesses in the Kingdom by introducing best-in-class approaches which have served it well in other markets, particularly its home territory of the UAE.
“We are taking the best practices from the UAE and applying them across our operations. We often promote internal talents to lead these new markets, combined with hiring local experts. This approach ensures we maintain our high standards and adapt to each market’s unique challenges.”
During the interview, Hamden emphasised the importance of adapting to each market’s unique challenges while maintaining high standards.
“Each market, like Saudi Arabia, has its own nuances, especially regarding ease of doing business and credit practices. However, with solid operational policies and strategies, we maintain control over our business.”
The challenge, he added, is to find the right balance between local insider nous and product experience – all its employees, wherever they are, must follow the company’s high standards of service delivery to customers.
“FAMCO is 60 years old and it’s not easy to replicate our success and experience,” he says. “We have a very solid foundation. Wherever we go, we will always the best practices we’ve learned in the UAE and also try to maximise our current resources.”
